Equifax and Ataeva partner to launch advanced Spend and Yield tools for financial institutions.
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Equifax and Ataeva partner to launch advanced Spend and Yield tools for financial institutions. ATLANTA, April 24, 2026 /PRNewswire/ - Equifax(R)(NYSE: EFX) today announced a strategic partnership with Ataeva to launch the Ataeva Product Suite. This high-impact, diagnostic toolkit is designed to significantly enhance financial institutions' ability to accurately value potential customers and optimize portfolio performance, driving profitable growth. The collaboration introduces two market-validated solutions - Ataeva TAPS(SM)(Total Annual Plastic Spend) and Ataeva CYM(SM)(Card Yield Metrics) - powered by Equifax consumer credit data. The Ataeva Product Suite utilizes a set of more than 100 FCRA-regulated attributes1 to provide the proprietary metrics essential for identifying true revenue potential and maximizing return on investment (ROI) for credit issuers. Built on up to 12 months of trended data, these solutions allow financial institutions to build highly profitable portfolios of low-risk revolvers and high spenders, establishing a powerful competitive advantage. "This partnership is driving sustainable value for our financial institution customers," said Harald Schneider, Global Chief Data & Analytics Officer at Equifax. "By integrating these predictive attributes, we are empowering financial services to create a highly personalized, profitable and compliant...
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