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Now I'm curious how others are handling the Buy 3 Get 1 for $1 tire deals. Not the first rodeo for us with GM. But I just heard this morning that Ford is running something like it right now. A ford tech we know was looking for tires and was told by his parts manager that they could get their employee discount, and first responder discount, and the B3G1 all together without paying any labor as long as it was on a repair order. When General Motors switched to this instead of rebates we immediately set the ground rules that employees could only use this deal when paying full retail and labor. We only use suggested retail from GM when pricing our tires, so the margins are not great and you really make almost zero profit with a deal like this if you are not upselling other services while the vehicle is in. Any other absurd uses of the deal that you have ran into?
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[comment u/snellk2] Ford PM here. Ford is reimbursing full cost of the 4th tire and doesn’t care about selling price. I’m giving employees their discount and the deal.