Hasbro CEO says Magic: The Gathering ‘off to a ripping start’

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  "company": {
    "name": "Hasbro",
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  "data": {
    "url": "https://www.retaildive.com/news/hasbro-magic-the-gathering-sales-growth-off-to-a-ripping-start/825769/",
    "title": "Hasbro CEO says Magic: The Gathering ‘off to a ripping start’",
    "author": "Kaarin Moore",
    "excerpt": "The property surpassed $500 million in quarterly revenue for the first time in its over 30-year history and helped push overall revenue up 16% in Q2. Magic: The Gathering is “off to a ripping start,” this year, Hasbro CEO Chris Cocks said on a call with analysts. ”While Magic’s roots are based in the thousands of local game stores around the world, Magic is not a niche hobby business. It is a mega franchise,” Cocks said. The toy company has reviewed its portfolio and updated its digital plans, which include canceling several games scheduled for release in 2028 and beyond. Hasbro recorded a $56 million noncash write-down this quarter for related capitalized costs due to those decisions. The company is instead focusing its digital strategy on trading card and role playing games with brands that have the potential to become a significant digital franchise. Magic: The Gathering, for instance, is one of the most successful digital trading card games of all time, per Cocks. As a result, Hasbro now expects its total digital spend to decrease at least 25% annually by 2028. “As we move into the next generation of games, our model becomes more efficient. We are past the startup phase. We now have more mature tools, teams and production processes,” Cocks said. Hasbro earlier this summer announced the launch of AI studio Sixth Wall in a bid to better control its intellectual property...",
    "summary": "Hasbro's Magic: The Gathering brand surpassed $500 million in quarterly revenue for the first time in its history, contributing to a 16% rise in the company's overall revenue in Q2.",
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    "published_at": "2026-07-21T16:10:00Z",
    "article_sentence": "The property surpassed $500 million in quarterly revenue for the first time in its over 30-year history and helped push overall revenue up 16% in Q2.",
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