Hasbro Joins Forces with Art Brand Butts on Things For New Licensing Program

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-07-20T20:32:15+00:00",
  "company": {
    "name": "Hasbro",
    "domain": "hasbro.com"
  },
  "data": {
    "url": "https://toybook.com/hasbro-butts-on-things-licensing-news/",
    "title": "Hasbro Joins Forces with Art Brand Butts on Things For New Licensing Program - The Toy Book",
    "excerpt": "Hasbro has officially announced its new licensing partnership with Butts on Things , the cheeky art brand that adds butts to everyday objects. In 2027, fans can expect to see a line of personality-packed Butts on Things collectibles , including blind bag packs and more, adding a touch of humor and unexpected fun to the ever-expanding collectible landscape. Comic-Con International: San Diego ( SDCC ) attendees will get the chance to see some of the new line later this week at Hasbro’s booth, No. 3213. “There’s no better stage to reveal a collaboration this fun than San Diego Comic-Con,” said Billy Lagor, President of Toys and Board Games at Hasbro . “Butts on Things has earned a devoted fanbase with its humor and creativity, and we’re excited to turn that spirit into collectibles that spark laughs and brighten everyday spaces.” A post shared by Brian Cook (@briancookart) Butts on Things, created by artist Brian Cook in 2016, has amassed a cult following since its debut, with fans appreciating the brand’s playful irreverence. “Seeing my Friday doodles and sketches transformed into collectibles by a company with Hasbro’s creativity, quality, and legacy is incredibly exciting,” says Brian Cook. “I can’t wait for our community, and a whole new generation of fans, to see these creations come to life as we celebrate our 10th anniversary.” With Hasbro’s recent licensing acquisitions...",
    "summary": "Hasbro has announced a new licensing partnership with art brand Butts on Things to create a line of collectibles.",
    "planning": true,
    "image_url": "https://toybook.com/wp-content/uploads/sites/4/2026/07/Hasbro_ButtsonThingsCollab.jpg?v=1784580370",
    "confidence": 0.95,
    "published_at": "2026-07-20T20:32:15Z",
    "article_sentence": "Hasbro has officially announced its new licensing partnership with Butts on Things , the cheeky art brand that adds butts to everyday objects.",
    "related_company_name": "Butts on Things",
    "related_company_domain": "buttsonthings.com"
  }
}

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