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HasbroPartnership

Hasbro partners with Nintendo: The first official The Legend of Zelda figures will arrive in 2027

What happened

Hasbro has signed a multi-year licensing partnership with Nintendo to develop a new range of toys and figures based on The Legend of Zelda universe.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

The Legend of Zelda fans can prepare for a major new step for Nintendo's famous franchise. Hasbro has officially announced the signing of a multi-year licensing partnership with Nintendo to develop a new range of toys and figures inspired by The Legend of Zelda universe. The first products will be released starting in 2027, with a first look scheduled for next week at San Diego Comic-Con (SDCC). Three first figures unveiled at San Diego Comic-Con Even before their commercial launch, Hasbro will provide a first look at this new collection at San Diego Comic-Con 2026, which will take place from July 23 to 26. The American manufacturer will present three 6-inch (approximately 15 cm) articulated figures there. For now, Hasbro has not confirmed which characters will be represented. However, speculation is rife, and many already imagine seeing Link, Princess Zelda, and Ganondorf, the three iconic figures of the saga. A strategic partnership between Hasbro and Nintendo In its official press release, Hasbro explains its desire to offer products capable of appealing to both collectors and long-time players. Billy Lagor, President of the Toys and Board Games division at Hasbro, emphasizes that The Legend of Zelda has captivated players for decades with its rich universe, unforgettable characters, and sense of adventure. According to him, the combination of Nintendo's expertise and...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
95%
Detected
Jul 16, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/27a43e5a-68d0-17ce-c00a-99ac3f9cc3df returns this record as JSON. POST /v1/companies/enrich returns every signal for hasbro.com.

{
  "signal_id": "27a43e5a-68d0-17ce-c00a-99ac3f9cc3df",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-07-16T13:35:00+00:00",
  "company": {
    "name": "Hasbro",
    "domain": "hasbro.com"
  },
  "data": {
    "url": "https://dlgaming.fr/hasbro-s-associe-a-nintendo-les-premieres-figurines-officielles-the-legend-of-zelda-arriveront-en-2027-idA4504.html",
    "title": "Hasbro partners with Nintendo: The first official The Legend of Zelda figures will arrive in 2027 - DL GAMING",
    "excerpt": "The Legend of Zelda fans can prepare for a major new step for Nintendo's famous franchise. Hasbro has officially announced the signing of a multi-year licensing partnership with Nintendo to develop a new range of toys and figures inspired by The Legend of Zelda universe. The first products will be released starting in 2027, with a first look scheduled for next week at San Diego Comic-Con (SDCC).\nThree first figures unveiled at San Diego Comic-Con Even before their commercial launch, Hasbro will provide a first look at this new collection at San Diego Comic-Con 2026, which will take place from July 23 to 26. The American manufacturer will present three 6-inch (approximately 15 cm) articulated figures there. For now, Hasbro has not confirmed which characters will be represented. However, speculation is rife, and many already imagine seeing Link, Princess Zelda, and Ganondorf, the three iconic figures of the saga.\nA strategic partnership between Hasbro and Nintendo In its official press release, Hasbro explains its desire to offer products capable of appealing to both collectors and long-time players. Billy Lagor, President of the Toys and Board Games division at Hasbro, emphasizes that The Legend of Zelda has captivated players for decades with its rich universe, unforgettable characters, and sense of adventure. According to him, the combination of Nintendo's expertise and...",
    "summary": "Hasbro has signed a multi-year licensing partnership with Nintendo to develop a new range of toys and figures based on The Legend of Zelda universe.",
    "planning": true,
    "image_url": "https://dlgaming.fr/photos-actualite/small/img_2679.png",
    "confidence": 0.95,
    "published_at": "2026-07-16T13:35:00Z",
    "article_sentence": "Hasbro has officially announced the signing of a multi-year licensing partnership with Nintendo to develop a new range of toys and figures inspired by The Legend of Zelda universe.",
    "related_company_name": "Nintendo",
    "related_company_domain": "nintendo.com"
  }
}

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