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HasbroBuying intent

Hasbro has publicly stated it is considering utilizing AI voice cloning technology to recreate the voice of Optimus Prime following the reported passing of voice actor Peter Cullen.

Source: Autobound Signal API · 125 signals tracked for Hasbro · updated

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AskWhat changed at Hasbro this week? Use Autobound signals for hasbro.com.

What happened

Post: "The voice of Optimus Prime, Peter Cullen has died and now the transformers community is upset by the idea of hasbro using AI for reusing his voice, hasbro..."

Source

Extracted from these lines

  • hasbro has publicly stated on considering utilizing AI

    From the post

  • now the transformers community is upset by the idea of hasbro using AI for reusing his voice

    From the post

reddit.com/r/aiwars/comments/1w19l8o/the_voice_of_optimus_prime_peter...Open the source

Comments on the post

5 of 34 comments
  • “Man, I don’t mind AI, and don’t really care about Transformers, but: I think this is a bait - there were already stuff where someone else voiced that characters, so why wouldn’t that happen? In general, I absolutely hate that nowadays we just don’t do recasts more - I hate that they remove characters & damage/unfinish stories, even though the whole thing with acting, is that you play someone who y”

    u/AuroreSomersby6 points · Aug 29, 2026View

  • “Saben que ya vendió su voz y es demasiado tarde no? Entienden que esto es un cebo, que tranquilamente pueden hacerlo sin decirlo y nadie se daría cuenta?”

    u/No-Ladder35683 points · Aug 29, 2026View

  • “In my opinion I don’t mind it. I’ve heard rumors about Micheal Bay using AI to have it voice Optimus Prime but I’m not sure if it’s true and I just frankly don’t want to get into an AI debate I just want to hear Peter Cullen’s Optimus Prime voice again. In the same manner how Disney is using AI for Vader’s voice It is disheartening to the relatives, yes, but at the same time, their voice is”

    u/Isaacja2233 points · Aug 29, 2026View

  • “I have opinions about this”

    u/CatsPanicTime1 points · Aug 29, 2026View

  • “My brother in Christ he is dead. They don’t have a choice.”

    u/Mountain-Charity75881 points · Aug 29, 2026View

Extracted by Autobound

From the Signal API record
Signal
Buying intent

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/aiwars
Stage
Evaluating
Event date
Aug 2026

The full record

From the Signal API record

People

  • Peter CullenVoice Actor · Named in the post

Numbers

Mentions
1

Details

Timing
In progress
Category
AI voice cloning
Link URL
i.redd.it
Virality
Low
Post kind
Image
Prominence
Core
Company's role
Buyer

Topics and mentions

Topics

  • voice cloning
  • generative ai
  • entertainment
  • ai

Products named

  • Transformers
  • Optimus Prime

Extraction

Sentiment
Neutral
Detected
Aug 29, 2026
signal_type
reddit-company
signal_subtype
buyingIntent

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/69911f4c-0f70-5506-a96d-0d1521470f43 returns this record as JSON. POST /v1/companies/enrich returns every signal for hasbro.com.

{
  "signal_id": "69911f4c-0f70-5506-a96d-0d1521470f43",
  "signal_type": "reddit-company",
  "signal_subtype": "buyingIntent",
  "detected_at": "2026-08-29T01:58:34+00:00",
  "company": {
    "name": "Hasbro",
    "domain": "hasbro.com"
  },
  "data": {
    "nsfw": false,
    "stage": "evaluating",
    "awards": 0,
    "people": [
      {
        "name": "Peter Cullen",
        "role": "mentioned",
        "title": "Voice Actor"
      }
    ],
    "timing": "in_progress",
    "topics": [
      "ai",
      "voice cloning",
      "generative ai",
      "entertainment"
    ],
    "post_id": "1w19l8o",
    "summary": "Hasbro has publicly stated it is considering utilizing AI voice cloning technology to recreate the voice of Optimus Prime following the reported passing of voice actor Peter Cullen.",
    "category": "AI voice cloning",
    "comments": [
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6jam3y/",
        "depth": 0,
        "score": 6,
        "author": "AuroreSomersby",
        "excerpt": "Man, I don’t mind AI, and don’t really care about Transformers, but: I think this is a bait - there were already stuff where someone else voiced that characters, so why wouldn’t that happen? In general, I absolutely hate that nowadays we just don’t do recasts more - I hate that they remove characters & damage/unfinish stories, even though the whole thing with acting, is that you play someone who y",
        "posted_at": "2026-08-29T02:05:37.000Z",
        "author_url": "https://www.reddit.com/user/AuroreSomersby/"
      },
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6jd5sw/",
        "depth": 0,
        "score": 3,
        "author": "No-Ladder3568",
        "excerpt": "Saben que ya vendió su voz y es demasiado tarde no?\n\n Entienden que esto es un cebo, que tranquilamente pueden hacerlo sin decirlo y nadie se daría cuenta?",
        "posted_at": "2026-08-29T02:21:27.000Z",
        "author_url": "https://www.reddit.com/user/No-Ladder3568/"
      },
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6k2yvh/",
        "depth": 0,
        "score": 3,
        "author": "Isaacja223",
        "excerpt": "In my opinion\n\n I don’t mind it. I’ve heard rumors about Micheal Bay using AI to have it voice Optimus Prime but I’m not sure if it’s true and I just frankly don’t want to get into an AI debate\n\n I just want to hear Peter Cullen’s Optimus Prime voice again. In the same manner how Disney is using AI for Vader’s voice\n\n It is disheartening to the relatives, yes, but at the same time, their voice is",
        "posted_at": "2026-08-29T05:24:40.000Z",
        "author_url": "https://www.reddit.com/user/Isaacja223/"
      },
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6jypfq/",
        "depth": 0,
        "score": 1,
        "author": "CatsPanicTime",
        "excerpt": "I\n\n have\n\n opinions\n\n about\n\n this",
        "posted_at": "2026-08-29T04:50:55.000Z",
        "author_url": "https://www.reddit.com/user/CatsPanicTime/"
      },
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6ocvzv/",
        "depth": 0,
        "score": 1,
        "author": "Mountain-Charity7588",
        "excerpt": "My brother in Christ he is dead. They don’t have a choice.",
        "posted_at": "2026-08-29T20:45:47.000Z",
        "author_url": "https://www.reddit.com/user/Mountain-Charity7588/"
      },
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6wgvgm/",
        "depth": 0,
        "score": 1,
        "author": "megacide84",
        "excerpt": "I would be OK with it only if....\n\n The family of Peter Cullen gives their blessing and Hasbro compensates them fairly for the usage of his voice.",
        "posted_at": "2026-08-31T01:30:17.000Z",
        "author_url": "https://www.reddit.com/user/megacide84/"
      },
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6ja235/",
        "depth": 0,
        "score": 1,
        "author": "CheesyButters",
        "excerpt": "please for the love of god no",
        "posted_at": "2026-08-29T02:02:10.000Z",
        "author_url": "https://www.reddit.com/user/CheesyButters/"
      },
      {
        "url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/comment/p6jb6om/",
        "depth": 0,
        "score": 1,
        "author": "Tri2211",
        "excerpt": "This is disgusting",
        "posted_at": "2026-08-29T02:09:07.000Z",
        "author_url": "https://www.reddit.com/user/Tri2211/"
      }
    ],
    "evidence": [
      "[post] hasbro has publicly stated on considering utilizing AI",
      "[post] now the transformers community is upset by the idea of hasbro using AI for reusing his voice"
    ],
    "link_url": "https://i.redd.it/3a37obiy08mh1.jpeg",
    "virality": "low",
    "image_url": "https://i.redd.it/3a37obiy08mh1.jpeg",
    "post_date": "2026-08-29T01:58:34.000Z",
    "post_kind": "image",
    "sentiment": "neutral",
    "subreddit": "aiwars",
    "event_date": "2026-08",
    "post_title": "The voice of Optimus Prime, Peter Cullen has died and now the transformers community is upset by the idea of hasbro using AI for reusing his voice, hasbro has publicly stated on considering utilizing AI",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/aiwars/comments/1w19l8o/the_voice_of_optimus_prime_peter_cullen_has_died/",
    "entity_role": "buyer",
    "post_author": "Kcue6382nevy",
    "upvote_ratio": 0.47,
    "mention_count": 1,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/aiwars/",
    "total_upvotes": 0,
    "comments_total": 36,
    "total_comments": 34,
    "post_author_url": "https://www.reddit.com/user/Kcue6382nevy/",
    "signal_category": "intent",
    "comments_included": 10,
    "products_mentioned": [
      "Transformers",
      "Optimus Prime"
    ]
  }
}

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