Hershey CEO: America’s 250 years of innovation and why we expanded our innovation pipeline 50% in one year

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  "company": {
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    "domain": "thehersheycompany.com"
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  "data": {
    "url": "https://fortune.com/2026/09/26/hershey-legacy-brands-consumer-relevance/",
    "title": "Hershey CEO: America’s 250 years of innovation and why we expanded our innovation pipeline 50% in one year",
    "author": "Kirk Tanner",
    "excerpt": "A year into leading The Hershey Company, I have been thinking about what it is that makes a business durable. Hershey has witnessed two World Wars, the Great Depression and two dozen U.S. presidents. Milton Hershey started making chocolate in 1894 with a simple bet that still feels modern: treating people well and building something that lasts matters more than any single quarter. As America celebrates its 250th and Hershey celebrates its 132nd year, that bet is relevant for every leader looking to build or grow a company that lasts. Our products sit in most American pantries. That kind of presence can breed complacency if you let it. It did not take long to learn that presence is not the same as preference. People do not choose a brand because it has always been there. They choose it because it still means something to them today. Take the Reese’s brand, for example. Even though it’s been loved by consumers for nearly 100 years, we can’t sit still. A year ago, we turned a long-running consumer behavior – dipping an Oreo in peanut butter – and turned it into a real product. Twelve months later, REESE’S OREO has generated more than $188 million in retail sales and become one of the most successful candy innovations of the last decade. It was a big bet on whether two iconic brands could turn fan demand into real growth – and it proved to me that enduring companies last because...",
    "product": "REESE’S OREO",
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    "published_at": "2026-09-26T12:00:00Z",
    "article_sentence": "Twelve months later, REESE’S OREO has generated more than $188 million in retail sales and become one of the most successful candy innovations of the last decade.",
    "amount_normalized": 188000000,
    "related_company_name": "Mondelēz International",
    "related_company_domain": "mondelezinternational.com"
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"thehersheycompany.com","limit":20}'