Hershey's Puts its Pinky Up for New Creme Bars with KATSEYE

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-01T14:00:00+00:00",
  "company": {
    "name": "Hershey",
    "domain": "thehersheycompany.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/hersheys-puts-its-pinky-up-for-new-creme-bars-with-katseye-302865380.html",
    "title": "Hershey's Puts its Pinky Up for New Creme Bars with KATSEYE",
    "excerpt": "The new chocolate bar launches with Salted Caramel and Affogato flavors HERSHEY, Pa. , September 1, 2026 /PRNewswire/ -- Hershey's announces the launch of Hershey's Creme Bars, a new chocolate bar available in two flavor-forward varieties: Salted Caramel and Affogato. Made with smooth milk chocolate and rich creme fillings, the new bar puts a delicious twist on the Hershey's chocolate experience fans already know and love. To celebrate the launch, Hershey's is teaming up with global girl group KATSEYE for a new campaign that gives the group's signature \"Pinky Up\" gesture with a Hershey's twist. The commercial ad encourages consumers to turn the simple act of choosing a chocolate bar into an expression of individuality. Fans can watch the campaign spot on YouTube HERE . Elevating Everyday Moments with KATSEYE \"We've teamed up with Hershey's to always find joy in the little moments, whether we're traveling, rehearsing, or spending time together,\" said KATSEYE. \"We love that Hershey's Creme Bars make those moments feel a little more fun. The partnership felt natural because it's about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself.\" Your Happy Place Just Got a Little Sweeter Hershey's Creme Bars build on the brand's \" Hershey's . It's Your Happy Place\" platform by bringing a fresh flavor...",
    "summary": "The Hershey Company is partnering with global girl group KATSEYE for a new campaign to promote its new Hershey's Creme Bars.",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1978800/Hersheys-x-KATSEYE-video.mp4?id=OA2921467&p=thumbnail",
    "confidence": 0.9,
    "published_at": "2026-09-01T14:00:00Z",
    "article_sentence": "To celebrate the launch, Hershey's is teaming up with global girl group KATSEYE for a new campaign that gives the group's signature \"Pinky Up\" gesture with a Hershey's twist.",
    "related_company_name": "KATSEYE",
    "related_company_domain": "katseye.world"
  }
}

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