thehersheycompany.com received 316K monthly visits with traffic from 5 countries.

{
  "signal_id": "32f97f61-6923-4f5f-8d27-0e38b6b9dbb7",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T12:24:02.758+00:00",
  "company": {
    "name": "Hershey",
    "domain": "thehersheycompany.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "thehersheycompany.com received 316K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 279951,
      "2026-06-01": 262435,
      "2026-07-01": 315946
    },
    "category": "food_and_drink/groceries",
    "relevance": 48.9,
    "ai_traffic": {
      "total_visits": 2714,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 97.332
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.504,
      "pages_per_visit": 1.957,
      "avg_visit_duration_seconds": 55
    },
    "global_rank": 164495,
    "mail_visits": 21800,
    "country_rank": 54894,
    "top_keywords": [
      {
        "cpc": 0.5,
        "name": "hershey",
        "volume": 39920,
        "estimated_value": 12620
      },
      {
        "cpc": 0.69,
        "name": "hershey careers",
        "volume": 1770,
        "estimated_value": 2970
      },
      {
        "cpc": 1.4,
        "name": "the hershey company",
        "volume": 3370,
        "estimated_value": 2100
      },
      {
        "cpc": 1.23,
        "name": "hershey company",
        "volume": 1910,
        "estimated_value": 760
      },
      {
        "cpc": 0.84,
        "name": "hershy",
        "volume": 1390,
        "estimated_value": 590
      }
    ],
    "traffic_band": "developing",
    "category_rank": 379,
    "direct_visits": 65717,
    "search_visits": 88781,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 94152,
    "top_countries": {
      "BR": 0.017,
      "CA": 0.058,
      "IN": 0.097,
      "MX": 0.028,
      "US": 0.647
    },
    "website_title": "Hershey Unveils Strategy with Investors to Lead Next Generation Snacking",
    "brand_strength": "moderate",
    "change_3mo_pct": 12.9,
    "change_mom_pct": 20.4,
    "referral_visits": 40441,
    "traffic_sources": {
      "mail": 0.069,
      "paid": 0,
      "direct": 0.208,
      "search": 0.281,
      "social": 0.298,
      "referral": 0.128
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~2,714 visits). Top: chatgpt.com (97%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "We’re continuing to invest in our brands, innovation and technology as ONE Hershey",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 52,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 52: Engagement 31/100 (25%), Volume 75/100 (20%), Brand 42/100 (15%), Diversification 100/100 (15%), Rank 50/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "High social traffic at 30% of total visits (~94,152 visits).",
    "engagement_quality_score": 31,
    "geo_concentration_detail": "Highly concentrated traffic: US (65%), IN (10%), CA (6%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~40,441 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "Low engagement (31/100) with 50% bounce rate, 2 pages per visit, and 55-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/32f97f61-6923-4f5f-8d27-0e38b6b9dbb7 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"thehersheycompany.com","limit":20}'