thehersheycompany.com shows sustained growth with 3 consecutive months of increases, up 15% overall to 280K.

{
  "signal_id": "470c1dcf-8469-41ad-8353-dc93b9b7fe6d",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-06-22T08:13:58.539+00:00",
  "company": {
    "name": "Hershey",
    "domain": "thehersheycompany.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "thehersheycompany.com shows sustained growth with 3 consecutive months of increases, up 15% overall to 280K.",
    "traffic": {
      "2026-03-01": 242916,
      "2026-04-01": 256816,
      "2026-05-01": 279951
    },
    "category": "food_and_drink/groceries",
    "relevance": 21.6,
    "ai_traffic": {
      "total_visits": 1188,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.474,
      "pages_per_visit": 2.401,
      "avg_visit_duration_seconds": 57
    },
    "global_rank": 167467,
    "mail_visits": 15957,
    "country_rank": 52684,
    "top_keywords": [
      {
        "cpc": 0.38,
        "name": "hershey",
        "volume": 35440,
        "estimated_value": 15900
      },
      {
        "cpc": 0.8,
        "name": "the hershey company",
        "volume": 2410,
        "estimated_value": 2430
      },
      {
        "cpc": 0.4,
        "name": "hersheys",
        "volume": 15430,
        "estimated_value": 2230
      },
      {
        "cpc": 0.63,
        "name": "hershey careers",
        "volume": 800,
        "estimated_value": 1470
      },
      {
        "cpc": 0.65,
        "name": "hershy",
        "volume": 1770,
        "estimated_value": 1420
      }
    ],
    "traffic_band": "developing",
    "category_rank": 390,
    "direct_visits": 78666,
    "search_visits": 96303,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 63269,
    "top_countries": {
      "CA": 0.072,
      "GB": 0.016,
      "MX": 0.025,
      "PH": 0.026,
      "US": 0.625
    },
    "website_title": "Our Ingredients | The Hershey Company",
    "brand_strength": "moderate",
    "change_3mo_pct": 15.2,
    "change_mom_pct": 9,
    "referral_visits": 23236,
    "traffic_sources": {
      "mail": 0.057,
      "paid": 0,
      "direct": 0.281,
      "search": 0.344,
      "social": 0.226,
      "referral": 0.083
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~1,188 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "The biggest thing to hit the candy aisle since the introduction of chocolate and peanut butter HERSHEY, Pa., Nov. 9, 2023 /PRNewswire/ -- Congratulations, Caramel. Reese's just gave you an...",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 55,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 55: Engagement 36/100 (25%), Volume 75/100 (20%), Brand 56/100 (15%), Diversification 100/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "High social traffic at 23% of total visits (~63,269 visits).",
    "engagement_quality_score": 36,
    "geo_concentration_detail": "Highly concentrated traffic: US (63%), CA (7%), PH (3%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~23,236 visits).",
    "search_dependency_detail": "Low search dependency at 34% of total traffic.",
    "engagement_quality_detail": "Low engagement (36/100) with 47% bounce rate, 2.4 pages per visit, and 57-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/470c1dcf-8469-41ad-8353-dc93b9b7fe6d \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"thehersheycompany.com","limit":20}'