Houzz expanded the visible professional audience on its homepage to include a broader set of local professional categories, including the New Zealand Home Builders and General Contractors categories.

{
  "signal_id": "433edd18-7192-5ad8-8528-60bd12f61888",
  "signal_type": "website-intelligence",
  "signal_subtype": "targetAudienceShift",
  "detected_at": "2026-08-17T00:00:00+00:00",
  "company": {
    "name": "Houzz",
    "domain": "houzz.com"
  },
  "data": {
    "summary": "Houzz expanded the visible professional audience on its homepage to include a broader set of local professional categories, including the New Zealand Home Builders and General Contractors categories.",
    "evidence": "The prior homepage listed only “Architects & Building Designers,” while the updated page lists “Architects & Building Designers,” “Design-Build Firms,” “General Contractors,” and “Home Builders,” with corresponding New Zealand professional links.",
    "relevance": 0.71,
    "source_url": "https://www.houzz.com/",
    "impact_rationale": "Broader professional coverage can increase discoverability and engagement among construction and design professionals, although the change appears to be a homepage taxonomy or audience-display update rather than a confirmed geographic expansion."
  }
}

curl https://signals.autobound.ai/v1/signals/433edd18-7192-5ad8-8528-60bd12f61888 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"houzz.com","limit":20}'