HubSpot's Updated Reporting Builder: new customization features.
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HubSpot's Updated Reporting Builder: new customization features. June 20, 2026 Are Your Reports Giving You Answers or Creating More Questions? Data drives every modern business decision. From marketing performance and sales pipeline health to customer retention and revenue forecasting, leaders depend on accurate reporting to understand what is working and where improvements are needed. However, many businesses struggle with reports that are too rigid, lack important metrics, or fail to provide meaningful insights. Teams often spend hours exporting data into spreadsheets and manually building reports just to answer simple business questions. To address these challenges, HubSpot has introduced new customization features in its Reporting Builder, giving businesses more flexibility, deeper insights, and greater control over how they analyze data. These enhancements make it easier than ever to create reports tailored to specific business goals, helping teams make faster and more informed decisions. What Is HubSpot Reporting Builder? HubSpot Reporting Builder is a powerful analytics tool that allows businesses to create custom reports using data from across the HubSpot platform. Organizations can combine information from: * Marketing activities * Sales pipelines * CRM records * Customer service operations * Website performance * Customer journeys * Revenue data * Custom...
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