This strategic shift leverages Hyatt's distribution power to generate commission revenue from unaffiliated luxury properties, creating needs for platform integration, data analytics, and marketing to a new set of hotel partners and customers.
Filing excerpt
Mr & Mrs Smith is a boutique and luxury global travel platform offering direct booking access to a carefully curated and growing collection of approximately 2,400 boutique and luxury properties in some of the world's most desirable locations.
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
sec-10kchannelShiftGet every 10-K signal for Hyatt and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hyatt this week?”
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/48666eae-f6cc-43e2-89ae-5df6fd69fbac returns this record as JSON. POST /v1/companies/enrich returns every signal for hyatt.com.
{
"signal_id": "48666eae-f6cc-43e2-89ae-5df6fd69fbac",
"signal_type": "sec-10k",
"signal_subtype": "channelShift",
"detected_at": "2026-02-17T06:34:59.831+00:00",
"company": {
"name": "Hyatt",
"domain": "hyatt.com"
},
"data": {
"detail": "This strategic shift leverages Hyatt's distribution power to generate commission revenue from unaffiliated luxury properties, creating needs for platform integration, data analytics, and marketing to a new set of hotel partners and customers.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Hyatt expands distribution by integrating ~2,400 Mr & Mrs Smith boutique properties onto its platform.",
"excerpts": "Mr & Mrs Smith is a boutique and luxury global travel platform offering direct booking access to a carefully curated and growing collection of approximately 2,400 boutique and luxury properties in some of the world's most desirable locations.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1468174/000146817426000007/h-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "New channel tools needed",
"signal_category": "market",
"vendors_mentioned": [
"Mr & Mrs Smith"
]
}
}
curl https://signals.autobound.ai/v1/signals/48666eae-f6cc-43e2-89ae-5df6fd69fbac \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hyatt.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.