This new brand targets a younger demographic ('NextGen travelers') with a focus on casual, flexible, and social experiences. This initiative requires investment in marketing, technology, and property development to attract a new customer segment.
Filing excerpt
Hyatt Vivid Hotels & Resorts is a casual, all-inclusive brand created for NextGen travelers who value freedom, connection, and authentic experiences.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kproductLaunchGet every 10-K signal for Hyatt and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hyatt this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/f325aa14-52f4-4e5c-9bc7-75dce4db6841 returns this record as JSON. POST /v1/companies/enrich returns every signal for hyatt.com.
{
"signal_id": "f325aa14-52f4-4e5c-9bc7-75dce4db6841",
"signal_type": "sec-10k",
"signal_subtype": "productLaunch",
"detected_at": "2026-02-17T06:34:59.831+00:00",
"company": {
"name": "Hyatt",
"domain": "hyatt.com"
},
"data": {
"detail": "This new brand targets a younger demographic ('NextGen travelers') with a focus on casual, flexible, and social experiences. This initiative requires investment in marketing, technology, and property development to attract a new customer segment.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Hyatt launches new \"Hyatt Vivid\" all-inclusive brand for NextGen travelers",
"excerpts": "Hyatt Vivid Hotels & Resorts is a casual, all-inclusive brand created for NextGen travelers who value freedom, connection, and authentic experiences.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1468174/000146817426000007/h-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Go-to-market support",
"signal_category": "strategic"
}
}
curl https://signals.autobound.ai/v1/signals/f325aa14-52f4-4e5c-9bc7-75dce4db6841 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hyatt.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.