The UrCove brand is a specific strategic push into the Chinese market, requiring localized technology, marketing, and operational partners.
Filing excerpt
The UrCove brand is designed specifically to meet aspiring travelers' preferences and growing expectations for a seamless, comfortable, and premium travel experience in the upper-midscale market in the Chinese Mainland.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10kmarketExpansionGet every 10-K signal for Hyatt and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hyatt this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/975c7e36-daef-4071-9cd5-81af924f8006 returns this record as JSON. POST /v1/companies/enrich returns every signal for hyatt.com.
{
"signal_id": "975c7e36-daef-4071-9cd5-81af924f8006",
"signal_type": "sec-10k",
"signal_subtype": "marketExpansion",
"detected_at": "2026-02-17T06:34:59.831+00:00",
"company": {
"name": "Hyatt",
"domain": "hyatt.com"
},
"data": {
"detail": "The UrCove brand is a specific strategic push into the Chinese market, requiring localized technology, marketing, and operational partners. This focus on a key international growth market presents opportunities for vendors with experience and presence in China.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Hyatt targets Chinese Mainland's upper-midscale market with its UrCove brand",
"excerpts": "The UrCove brand is designed specifically to meet aspiring travelers' preferences and growing expectations for a seamless, comfortable, and premium travel experience in the upper-midscale market in the Chinese Mainland.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1468174/000146817426000007/h-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Scaling infrastructure needed",
"signal_category": "market",
"regions_mentioned": [
"Chinese Mainland"
]
}
}
curl https://signals.autobound.ai/v1/signals/975c7e36-daef-4071-9cd5-81af924f8006 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hyatt.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.