Hyatt's UrCove brand operates as a joint venture specifically for the Chinese Mainland market.
Filing excerpt
The UrCove brand is designed specifically to meet aspiring travelers' preferences and growing expectations for a seamless, comfortable, and premium travel experience in the upper-midscale market in the Chinese Mainland.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10ksoftwareImplementationGet every 10-K signal for Hyatt and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/bd62e4a4-a97b-497b-870d-b4561d6b96d5 returns this record as JSON. POST /v1/companies/enrich returns every signal for hyatt.com.
{
"signal_id": "bd62e4a4-a97b-497b-870d-b4561d6b96d5",
"signal_type": "sec-10k",
"signal_subtype": "softwareImplementation",
"detected_at": "2026-02-17T06:34:59.831+00:00",
"company": {
"name": "Hyatt",
"domain": "hyatt.com"
},
"data": {
"detail": "Hyatt's UrCove brand operates as a joint venture specifically for the Chinese Mainland market. This structure necessitates investment in localized technology systems for booking, operations, and guest data to comply with Chinese regulations and integrate with local digital ecosystems, creating opportunities for vendors with expertise in the region.",
"summary": "UrCove brand joint venture in China requires localized technology platforms.",
"excerpts": "The UrCove brand is designed specifically to meet aspiring travelers' preferences and growing expectations for a seamless, comfortable, and premium travel experience in the upper-midscale market in the Chinese Mainland.",
"relevance": 0.7,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1468174/000146817426000007/h-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Implementation partner opportunity",
"signal_category": "technology",
"regions_mentioned": [
"Chinese Mainland"
]
}
}
curl https://signals.autobound.ai/v1/signals/bd62e4a4-a97b-497b-870d-b4561d6b96d5 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hyatt.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.