IBM enabling partners to deliver a consultative sell

{
  "signal_id": "6cea2e35-5a2d-a58e-92a9-bfabe71f4750",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-21T13:26:21+00:00",
  "company": {
    "name": "IBM",
    "domain": "ibm.com"
  },
  "data": {
    "url": "https://www.computerweekly.com/microscope/news/366650894/IBM-enabling-partners-to-deliver-a-consultative-sell",
    "title": "IBM enabling partners to deliver a consultative sell - Computer Weekly",
    "excerpt": "arrow - stock.adobe.com IBM is encouraging its reseller partners to enhance their position as trusted advisers to deepen their relationships with customers so they can deliver a higher level of support to users. Big Blue has a well-established channel, working with a wide range of partner types, but it has increasingly recognised that the expectations of customers are changing. As a result, it is looking to partners to provide more than just order fulfilment and installation. The vendor was present at last week’s Fusion Live event held by Trustmarque Ultima and was keen to talk up the opportunities being generated by artificial intelligence (AI) and data management. Mark Osborn, AI and data ecosystem leader of EMEA at IBM , said that customers were looking for strategic guidance and high levels of support around AI, and resellers needed to change their approach. “What we’re looking for, particularly with our resellers, is value-added resellers who are hard and high, but – like Trustmarque – bring value and delivery capability, so we can actually get these solutions deployed,” he said. He added that the commitment to the channel ran through the core of IBM and it was continuing to invest in its ecosystem: “We’ve committed whole segments of the business through the partner channel – and that continues.” Osborn said IBM was stepping up the enablement tools the channel could tap...",
    "product": "Partner Plus partner programme",
    "summary": "IBM has made all its internal sales and technical enablement education available for free to its partners within its Partner Plus partner programme.",
    "planning": false,
    "image_url": "https://www.computerweekly.com/visuals/ComputerWeekly/Hero Images/online-learning-training-school-3-adobe.jpeg",
    "confidence": 0.9,
    "product_data": {
      "name": "Partner Plus partner programme",
      "full_text": "Partner Plus partner programme",
      "fuzzy_match": false,
      "release_type": "program"
    },
    "product_tags": [
      "online_technology",
      "general_technology"
    ],
    "published_at": "2026-09-21T13:26:21Z",
    "article_sentence": "“We’ve made all the internal education that we have, both sales and technical enablement, available to our partners for free within our Partner Plus partner programme, so they can build up that capability.”"
  }
}

curl https://signals.autobound.ai/v1/signals/6cea2e35-5a2d-a58e-92a9-bfabe71f4750 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ibm.com","limit":20}'