IKEA names Erin Falconer as Head of Marketing for ANZ.
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IKEA names Erin Falconer as Head of Marketing for ANZ. IKEA has appointed Erin Falconer as Head of Marketing for Australia and New Zealand, effective this week, following nearly a decade with the Swedish home furnishing retailer. Falconer steps up from her previous role as Marketing Communications Manager, a position she held since 2017, in which she led IKEA's in-house content team and agency partners on integrated campaigns and brand positioning. She takes over from Kirsten Hasler, who will remain with the business through a transition period before departing in August 2026. From campaigns to strategy. In her new role, Falconer will be responsible for developing and executing data-driven marketing strategies to attract new customers, strengthen brand presence, and drive commercial growth across both markets. Artsiom Tsalko, IKEA Australia and New Zealand Growth and Marketing Manager, said Falconer's appointment would strengthen the brand's market expression. "Erin's proven expertise in brand leadership and her passion for creative excellence will be invaluable as we continue to strengthen the external expression of the IKEA brand and drive impactful marketing strategies," said Tsalko. Hasler said Falconer had been central to the brand's commercial performance in the region. "Erin has played a significant part in IKEA Australia and NZ's brand growth and commercial...
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