What changed on the page
The offer link changed from “Sale & offers” to “Offers,” while the banner now states “IKEA Family offers” and “Every saving helps. Get more for less with IKEA Family member discounts on products across the IKEA range.”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencemarketingShiftGet every website changes signal for IKEA and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at IKEA this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/2765e2ba-1ede-5f88-8268-ec7250421312 returns this record as JSON. POST /v1/companies/enrich returns every signal for ikea.com.
{
"signal_id": "2765e2ba-1ede-5f88-8268-ec7250421312",
"signal_type": "website-intelligence",
"signal_subtype": "marketingShift",
"detected_at": "2026-08-15T00:00:00+00:00",
"company": {
"name": "IKEA",
"domain": "ikea.com"
},
"data": {
"summary": "IKEA New Zealand repositioned its offers messaging from “Sale & offers” to the broader “Offers” category and emphasized member discounts and savings.",
"evidence": "The offer link changed from “Sale & offers” to “Offers,” while the banner now states “IKEA Family offers” and “Every saving helps. Get more for less with IKEA Family member discounts on products across the IKEA range.”",
"relevance": 0.74,
"source_url": "https://www.ikea.com/nz/en/",
"impact_rationale": "The revised language makes the offer proposition more accessible and family-oriented, potentially improving engagement and conversion among IKEA Family members."
}
}
curl https://signals.autobound.ai/v1/signals/2765e2ba-1ede-5f88-8268-ec7250421312 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ikea.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.