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InstagramIn development

From mobile to TV. Instagram adapts to the challenge of television.

What happened

Instagram is developing horizontal videos for TV on Jun 23rd '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

From mobile to TV. Instagram adapts to the challenge of television. 23 June 2026 13:37 Instagram is testing horizontal videos for TV, a social network feature that allows watching videos on a large television screen. Longer videos, series with content creators and live TV broadcasts will also be analyzed. Follow all the current news at 24noticias.sapo.pt The tests were scheduled to coincide with the launch of Instagram for TV on Samsung devices, which is expected to expand the reach of this social network format, previously available only on Amazon Fire and Google TV products. 'At the end of the day, Instagram is all about connecting people through creativity. Our goal is to help creators find their audience, and we are constantly evolving how we do that to meet their needs,' said Tessa Lyons, vice president of Instagram for TV, in an interview with The Hollywood Reporter. Tessa Lyons believes that television is Instagram's next challenge, and therefore users could now watch stories on TV. Another new feature is the ability to broadcast reels from mobile to TV. This adaptation of Meta's social network came from the fact that many users already shared longer videos on Instagram, content they also shared on other platforms. Meta has also been following the growth of microdramas, short fictional stories divided into several episodes of one to three minutes. 'Nowadays...

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Extracted by Autobound

From the Signal API record
Event
In development

What this signalsWork in development often leads to new buying for tools, data and services.

Product
horizontal videos for TV
Takes effect
Jun 23, 2026

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The full record

From the Signal API record

Topics and mentions

Product tags

  • video

Extraction

Confidence
89%
Detected
Jun 23, 2026
signal_type
news
signal_subtype
is_developing

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/dab39817-2e99-44f2-9776-47a19c67972b returns this record as JSON. POST /v1/companies/enrich returns every signal for instagram.com.

{
  "signal_id": "dab39817-2e99-44f2-9776-47a19c67972b",
  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-06-23T12:37:28+00:00",
  "company": {
    "name": "Instagram",
    "domain": "instagram.com"
  },
  "data": {
    "url": "https://sapo.pt/artigo/do-telemovel-para-a-tv-instagram-adapta-se-ao-desafio-da-televisao-6a3a7e7500d7361927588275",
    "title": "From mobile to TV. Instagram adapts to the challenge of television.",
    "excerpt": "From mobile to TV. Instagram adapts to the challenge of television.\n\n23 June 2026 13:37\n\nInstagram is testing horizontal videos for TV, a social network feature that allows watching videos on a large television screen. Longer videos, series with content creators and live TV broadcasts will also be analyzed.\n\nFollow all the current news at 24noticias.sapo.pt\n\nThe tests were scheduled to coincide with the launch of Instagram for TV on Samsung devices, which is expected to expand the reach of this social network format, previously available only on Amazon Fire and Google TV products.\n\n'At the end of the day, Instagram is all about connecting people through creativity. Our goal is to help creators find their audience, and we are constantly evolving how we do that to meet their needs,' said Tessa Lyons, vice president of Instagram for TV, in an interview with The Hollywood Reporter.\n\nTessa Lyons believes that television is Instagram's next challenge, and therefore users could now watch stories on TV. Another new feature is the ability to broadcast reels from mobile to TV.\n\nThis adaptation of Meta's social network came from the fact that many users already shared longer videos on Instagram, content they also shared on other platforms. Meta has also been following the growth of microdramas, short fictional stories divided into several episodes of one to three minutes.\n\n'Nowadays...",
    "product": "horizontal videos for TV",
    "summary": "Instagram is developing horizontal videos for TV on Jun 23rd '26.",
    "planning": false,
    "image_url": "https://mb.web.sapo.io/eb9a7a538cfbb3a49b97817562d714a528c35748.jpg",
    "confidence": 0.8881,
    "product_data": {
      "full_text": "horizontal videos for TV",
      "fuzzy_match": true
    },
    "product_tags": [
      "video"
    ],
    "published_at": "2026-06-23T12:37:28Z",
    "effective_date": "2026-06-23",
    "article_sentence": "Instagram is testing horizontal videos for TV, a social network feature that allows watching videos on a large television screen."
  }
}

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