From mobile to TV. Instagram adapts to the challenge of television.
Article excerpt
Highlighted: the sentence this signal was extracted from
From mobile to TV. Instagram adapts to the challenge of television. 23 June 2026 13:37 Instagram is testing horizontal videos for TV, a social network feature that allows watching videos on a large television screen. Longer videos, series with content creators and live TV broadcasts will also be analyzed. Follow all the current news at 24noticias.sapo.pt The tests were scheduled to coincide with the launch of Instagram for TV on Samsung devices, which is expected to expand the reach of this social network format, previously available only on Amazon Fire and Google TV products. 'At the end of the day, Instagram is all about connecting people through creativity. Our goal is to help creators find their audience, and we are constantly evolving how we do that to meet their needs,' said Tessa Lyons, vice president of Instagram for TV, in an interview with The Hollywood Reporter. Tessa Lyons believes that television is Instagram's next challenge, and therefore users could now watch stories on TV. Another new feature is the ability to broadcast reels from mobile to TV. This adaptation of Meta's social network came from the fact that many users already shared longer videos on Instagram, content they also shared on other platforms. Meta has also been following the growth of microdramas, short fictional stories divided into several episodes of one to three minutes. 'Nowadays...
Keep reading with a free account
The rest of this article, and every signal for Instagram, is in your free account.
