Instagram hands users the keys to the algorithm, then tells them good luck driving.

{
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  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-06-28T12:10:59+00:00",
  "company": {
    "name": "Instagram",
    "domain": "instagram.com"
  },
  "data": {
    "url": "https://easternherald.com/2026/06/28/instagram-your-algorithm-main-feed-personalization-mosseri",
    "title": "Instagram hands users the keys to the algorithm, then tells them good luck driving.",
    "excerpt": "Instagram hands users the keys to the algorithm, then tells them good luck driving.\n\nMeta's 'Your Algorithm' expansion to the main feed sounds like user empowerment. It may be something closer to an admission that the machine stopped working on its own.\n\nJune 28, 2026\n\nSAN FRANCISCO - For years, the deal between Instagram and its two billion users has been implicit: you scroll, Eastern Herald decide what you see. That arrangement is changing, and the question is whether anyone actually wants what comes next.\n\nInstagram is testing a set of new controls that would let users directly shape the recommendations algorithm from inside their main feed, not just in Reels or Explore where the feature quietly launched earlier this year. Head of Instagram Adam Mosseri announced the expansion this week, describing a future where algorithm personalization is not a buried settings page but something users interact with as naturally as scrolling itself.\n\n\"We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram,\" Mosseri said in his announcement. It is a sentence that sounds like empowerment and reads, on closer inspection, like a product roadmap for a company that needs users to do more of the curation work that its own AI has struggled to get right.\n\nThe mechanics are straightforward. Pull down on the main feed and a menu surfaces...",
    "product": "set of new controls",
    "summary": "Instagram is developing set of new controls on Jun 28th '26.",
    "location": "San Francisco, California, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://easternherald.com/wp-content/uploads/2026/06/instagram-your-algorithm-main-feed-controls-2026.jpg",
    "confidence": 0.8785,
    "product_data": {
      "full_text": "set of new controls",
      "fuzzy_match": true
    },
    "published_at": "2026-06-28T12:10:59Z",
    "location_data": [
      {
        "city": "San Francisco",
        "state": "California",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-06-28",
    "article_sentence": "Instagram is testing a set of new controls that would let users directly shape the recommendations algorithm from inside their main feed, not just in Reels or Explore where the feature quietly launched earlier this year."
  }
}

curl https://signals.autobound.ai/v1/signals/3e736202-cb3a-4ee4-be8d-618dd3e137ac \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"instagram.com","limit":20}'