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Kinda chic to fix the experience instead of writing an apology email for it. Kinda chic to send fewer emails, not more. Kinda chic to make the refund easy. Kinda chic to not send three messages at the same time to customers. Kinda chic to notice the customer before they complain. Kinda chic to not make the customer repeat themselves to four different people. Kinda chic to let the customer skip the survey if they already told you what's wrong.