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MarsPartnership

SNICKERS® Returns as the Official Chocolate of the 2026 Orange Blossom Classic

What happened

Mars Snacking has extended its partnership with the Orange Blossom Classic for a fourth consecutive year, with its SNICKERS brand returning as the Official Chocolate of the 2026 event.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Mars Snacking extends partnership for a fourth consecutive year, continuing its support of HBCU tradition and the fan experience. MIAMI GARDENS, Fla., Sept. 2, 2026 /PRNewswire/ -- The Orange Blossom Classic (OBC) Committee is proud to announce the continued partnership with Mars Snacking as SNICKERS® returns as the Official Chocolate of the 2026 Orange Blossom Classic presented by Able Business Services. Now in its fourth consecutive year, the partnership continues to enhance one of the nation's premier HBCU celebrations through memorable fan experiences and a shared commitment to community, culture, and college football. The 2026 OBC presented by Able Business Services will take place on Sunday, September 6, at 3 p.m. ET, as the South Carolina State University Bulldogs face the Florida A&M University Rattlers at Hard Rock Stadium in Miami Gardens, Florida. The nationally televised matchup on ESPN serves as the centerpiece of OBC Weekend, a multi-day celebration of HBCU excellence featuring leadership programming, community engagement, educational initiatives, business opportunities, and cultural experiences. "We're excited to welcome SNICKERS back for a fourth consecutive year as the Official Chocolate of the Orange Blossom Classic," said Kendra Bulluck, Executive Director of the Orange Blossom Classic. "Their continued partnership has become an important part of the...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Product
SNICKERS
Location
Miami Gardens, Florida, United States

Companies

  • Orange Blossom ClassicPartnerorangeblossomclassic.com

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 2, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5a48d460-2d1f-00d3-964b-254990fe19c0 returns this record as JSON. POST /v1/companies/enrich returns every signal for mars.com.

{
  "signal_id": "5a48d460-2d1f-00d3-964b-254990fe19c0",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-02T12:52:00+00:00",
  "company": {
    "name": "Mars",
    "domain": "mars.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/snickers-returns-as-the-official-chocolate-of-the-2026-orange-blossom-classic-302867119.html",
    "event": "2026 Orange Blossom Classic",
    "title": "SNICKERS® Returns as the Official Chocolate of the 2026 Orange Blossom Classic",
    "excerpt": "Mars Snacking extends partnership for a fourth consecutive year, continuing its support of HBCU tradition and the fan experience. MIAMI GARDENS, Fla. , Sept. 2, 2026 /PRNewswire/ -- The Orange Blossom Classic (OBC) Committee is proud to announce the continued partnership with Mars Snacking as SNICKERS® returns as the Official Chocolate of the 2026 Orange Blossom Classic presented by Able Business Services. Now in its fourth consecutive year, the partnership continues to enhance one of the nation's premier HBCU celebrations through memorable fan experiences and a shared commitment to community, culture, and college football. The 2026 OBC presented by Able Business Services will take place on Sunday, September 6, at 3 p.m. ET, as the South Carolina State University Bulldogs face the Florida A&M University Rattlers at Hard Rock Stadium in Miami Gardens, Florida. The nationally televised matchup on ESPN serves as the centerpiece of OBC Weekend, a multi-day celebration of HBCU excellence featuring leadership programming, community engagement, educational initiatives, business opportunities, and cultural experiences. \"We're excited to welcome SNICKERS back for a fourth consecutive year as the Official Chocolate of the Orange Blossom Classic,\" said Kendra Bulluck, Executive Director of the Orange Blossom Classic. \"Their continued partnership has become an important part of the Orange...",
    "product": "SNICKERS",
    "summary": "Mars Snacking has extended its partnership with the Orange Blossom Classic for a fourth consecutive year, with its SNICKERS brand returning as the Official Chocolate of the 2026 event.",
    "location": "Miami Gardens, Florida, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1979457/Artboard_10.jpg?id=OA2923076&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "SNICKERS",
      "full_text": "SNICKERS®",
      "fuzzy_match": false
    },
    "published_at": "2026-09-02T12:52:00Z",
    "location_data": [
      {
        "city": "Miami Gardens",
        "state": "Florida",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "The Orange Blossom Classic (OBC) Committee is proud to announce the continued partnership with Mars Snacking as SNICKERS® returns as the Official Chocolate of the 2026 Orange Blossom Classic presented by Able Business Services.",
    "related_company_name": "Orange Blossom Classic",
    "related_company_domain": "orangeblossomclassic.com"
  }
}

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