Clearing the Path: Mars Launches Pet Adoption Resource Hub, as New Research Reveals What Holds Adopters Back

{
  "signal_id": "04391845-bca0-03dc-4836-08ca62453112",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-24T08:00:00+00:00",
  "company": {
    "name": "Mars",
    "domain": "mars.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/clearing-the-path-mars-launches-pet-adoption-resource-hub-as-new-research-reveals-what-holds-adopters-back-302887988.html",
    "title": "Clearing the Path: Mars Launches Pet Adoption Resource Hub, as New Research Reveals What Holds Adopters Back",
    "excerpt": "LONDON , Sept. 24, 2026 /PRNewswire/ -- New research from Mars reveals that uncertainty about an animal's background and a lack of expert advice can deter prospective pet adopters, highlighting a critical need for guidance throughout the adoption journey. To view the Multimedia News Release, please click: https://www.multivu.com/mars-incorporated/9422551-en-mars-launches-pet-adoption-resource-hub Launched ahead of the 2026 Mars Global Adoption Weekend, the study builds on the Mars State of the Pet Homelessness Project by deepening understanding of the barriers people face when considering pet adoption, and how these can be overcome to help more pets find and remain in loving homes. Surveying more than 26,000 people across 14 countries, the research found that while 58% of current pet parents did not adopt their pet, nearly one in three (28%) expressed a desire to adopt in the future, given the right guidance and support. Navigating the Rescue Reality with Confidence Among those considering adoption, the most common concerns stem from the unknown, including undiscovered medical history (33%), behavioral background (27%) and household compatibility (25%). The study also highlights an opportunity for greater nutrition expertise and guidance. With 71% of adopters changing their pet's diet after leaving the shelter, expert support can play an important role in helping pet parents...",
    "product": "Mars Adoption Hub",
    "summary": "Mars, Incorporated has launched a new online pet adoption resource hub to provide expert-backed advice and practical resources for pet adopters.",
    "location": "London, United Kingdom",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1993853/iStock-1392114655-1.jpg?id=OA2963979&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Mars Adoption Hub",
      "full_text": "new online Mars Adoption Hub",
      "fuzzy_match": false
    },
    "product_tags": [
      "online_technology",
      "general_technology"
    ],
    "published_at": "2026-09-24T08:00:00Z",
    "location_data": [
      {
        "city": "London",
        "state": "England",
        "region": "Northern Europe",
        "country": "United Kingdom",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "To help clear the path to pet adoption, the company is launching a new online Mars Adoption Hub that offers expert-backed advice, including from the Waltham Petcare Science Institute, using the extensive knowledge from the Waltham Petcare Science Institute and practical resources for pre- and post-adoption support."
  }
}

curl https://signals.autobound.ai/v1/signals/04391845-bca0-03dc-4836-08ca62453112 \
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mars.com","limit":20}'