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MarsTraffic snapshot

mars.com received 689K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~3,404 visits). Top: chatgpt.com (78%), perplexity.ai (4%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
689,134
Month over month
-2.8%
3-month change
-1.4%
Global rank
78,127
Top country
US (38%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
36,281
Category rank
142
Change, 3 months
-1.4%
Change, month over month
-2.8%
Digital health score
58

Details

Measured month
Aug 2026
Category
food_and_drink/food_and_drink
Mail visits
31,700
Traffic band
Developing
Direct visits
226,036
Search visits
248,088
Small website
No
Snapshot date
Aug 1, 2026
Social visits
113,707
Website title
Wereldwijde merken voor dierenverzorging, voeding en snacks | Mars
Brand strength
Moderate
Referral visits
59,266
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~3,404 visits). Top: chatgpt.com (78%), perplexity.ai (4%).
Geo concentration
Moderately concentrated
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
4/5
Website description
Ši privatumo politika taikoma visoms „Mars“ prekės ženklams , įskaitant „Mars“ veterinarijos sveikatos ir diagnostikos paslaugų prekės ženklus, išvardytus čia .MŪSŲ PRIVATUMO POLITIKAPaskutinis atnaujinimas: 2025 m. lapkritisAnkstesnes šio...
Country rank country
US
Digital health label
Good
Social traffic level
High
Brand strength detail
Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 58: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 66/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/d43e92de-b010-43c6-8107-48bb3efe52c4 returns this record as JSON. POST /v1/companies/enrich returns every signal for mars.com.

{
  "signal_id": "d43e92de-b010-43c6-8107-48bb3efe52c4",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:17:43.295+00:00",
  "company": {
    "name": "Mars",
    "domain": "mars.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mars.com received 689K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 698589,
      "2026-07-01": 709031,
      "2026-08-01": 689134
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 6.7,
    "ai_traffic": {
      "total_visits": 3404,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 78.055
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 3.721
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.451,
      "pages_per_visit": 2.409,
      "avg_visit_duration_seconds": 72
    },
    "global_rank": 78127,
    "mail_visits": 31700,
    "country_rank": 36281,
    "top_keywords": [
      {
        "cpc": 2.5,
        "name": "mars",
        "volume": 223260,
        "estimated_value": 13510
      },
      {
        "cpc": 1.03,
        "name": "mars careers",
        "volume": 3840,
        "estimated_value": 5660
      },
      {
        "cpc": 1.13,
        "name": "マースジャパンリミテッド",
        "volume": 2700,
        "estimated_value": 2870
      },
      {
        "cpc": 1.81,
        "name": "mars inc",
        "volume": 5480,
        "estimated_value": 2660
      },
      {
        "cpc": 0.36,
        "name": "mars chocolate",
        "volume": 9680,
        "estimated_value": 2450
      }
    ],
    "traffic_band": "developing",
    "category_rank": 142,
    "direct_visits": 226036,
    "search_visits": 248088,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 113707,
    "top_countries": {
      "BR": 0.079,
      "GB": 0.048,
      "IN": 0.059,
      "MX": 0.053,
      "US": 0.376
    },
    "website_title": "Wereldwijde merken voor dierenverzorging, voeding en snacks | Mars",
    "brand_strength": "moderate",
    "change_3mo_pct": -1.4,
    "change_mom_pct": -2.8,
    "referral_visits": 59266,
    "traffic_sources": {
      "mail": 0.046,
      "paid": 0,
      "direct": 0.328,
      "search": 0.36,
      "social": 0.165,
      "referral": 0.086
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~3,404 visits). Top: chatgpt.com (78%), perplexity.ai (4%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Ši privatumo politika taikoma visoms „Mars“ prekės ženklams , įskaitant „Mars“ veterinarijos sveikatos ir diagnostikos paslaugų prekės ženklus, išvardytus čia .MŪSŲ PRIVATUMO POLITIKAPaskutinis atnaujinimas: 2025 m. lapkritisAnkstesnes šio pranešimo versijas rasite žemiau.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 58: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 66/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "High social traffic at 17% of total visits (~113,707 visits).",
    "engagement_quality_score": 39,
    "geo_concentration_detail": "Moderately concentrated traffic: US (38%), BR (8%), IN (6%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~59,266 visits).",
    "search_dependency_detail": "Moderate search dependency at 36% of total traffic.",
    "engagement_quality_detail": "Low engagement (39/100) with 45% bounce rate, 2.4 pages per visit, and 72-second average duration."
  }
}

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