Cooper Flagg stars in New Balance 950 Global Campaign.

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  "signal_subtype": "launches",
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  "company": {
    "name": "New Balance",
    "domain": "newbalance.com"
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  "data": {
    "url": "https://bookingagentinfo.com/news/cooper-flagg-stars-in-new-balance-950-global-campaign",
    "title": "Cooper Flagg stars in New Balance 950 Global Campaign.",
    "excerpt": "Cooper Flagg stars in New Balance 950 Global Campaign.\n\nJune 25, 2026\n\nDeal Type: Global Campaign / Brand Partnership\n\nAnnounced: June 24, 2026\n\n* Cooper Flagg headlines New Balance's global campaign for the newly launched 950 lifestyle sneaker, a retro-inspired silhouette rooted in mid-'80s basketball heritage.\n* The 950 drops globally on July 1, 2026, at $120 in two debut colorways: \"Angora with Silver Moss\" and \"Angora with Shipyard\", available on NewBalance.com and select retailers.\n* Flagg appears in the campaign alongside his brothers, making family the campaign's emotional anchor.\n* This is the latest activation under Flagg's $13 million multi-year New Balance deal, which he signed in August 2024 before his lone season at Duke.\n\nCooper Flagg is the face of New Balance's newest lifestyle campaign, and he didn't show up alone. The Dallas Mavericks forward debuted the New Balance 950 in a retro-inspired photo shoot, joined by his brothers, positioning the sneaker as the go-to off-court option for today's basketball player.\n\nThe campaign leans into family as its core identity, a natural fit for Flagg, who has built his entire brand around authenticity and roots.\n\n\"This campaign means a lot to me because I got to share it with my brothers,\" Flagg said. \"Growing up, everything for us was about family and basketball, so bringing those two things together with New Balance felt...",
    "product": "950 lifestyle sneaker",
    "summary": "New Balance, Inc. launched 950 lifestyle sneaker on Jun 24th '26.",
    "category": "launches",
    "found_at": "2026-06-25T14:56:07Z",
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      "full_text": "950 lifestyle sneaker",
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    "published_at": "2026-06-25T14:56:07Z",
    "effective_date": "2026-06-24",
    "article_sentence": "* Cooper Flagg headlines New Balance's global campaign for the newly launched 950 lifestyle sneaker, a retro-inspired silhouette rooted in mid-'80s basketball heritage."
  }
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