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Nvidia faces strong customer dissatisfaction among video engineers over astronomical GPU pricing, with RTX 5090 cards reportedly reaching $12,000 amid supply constraints.

What happened

Post: "When did Apple become the value brand? 12k for a 5090??"

Source

RedditOct 28, 2026By u/bloodfiya77

r/VIDEOENGINEERING

When did Apple become the value brand? 12k for a 5090??

upvotes
25
comments
20

Extracted from these lines

  • [comment u/stanleys_tucci] Apple still cares about making products for consumers, NVIDIA only cares about enterprise customers now.

reddit.com/r/VIDEOENGINEERING/comments/1xi335o/when_did_apple_become_...Open the source

Comments on the post

5 of 20 comments
  • “Apple still cares about making products for consumers, NVIDIA only cares about enterprise customers now. I’m pretty sure they’re going to stop production on 5090s? Might go up in price even more.”

    u/stanleys_tucci44 points · Oct 28, 2026View

  • “My 2080S is getting a lot of mileage with many more to come.”

    u/Gniphe15 points · Oct 28, 2026View

  • “A few years ago when the M4 Mac Mini was released. Now it, and the new M6 mac mini, are basically the only computers I use on location anymore.”

    u/isonotlikethat14 points · Oct 28, 2026View

  • “I must know how a 5090 became 12,000 dollars…..”

    u/thechptrsproject5 points · Oct 28, 2026View

  • “I sold my 5090 for 5k 3 months ago”

    u/soulmagic1233 points · Oct 29, 2026View

Extracted by Autobound

From the Signal API record
Signal
Customer feedback

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/VIDEOENGINEERING
Event date
Oct 2026

Companies

  • AppleAlso named

The full record

From the Signal API record

Numbers

Mentions
1

Details

Timing
Ongoing state
Category
Pricing
Virality
Somewhat high
Post kind
Text
Prominence
Core
Company's role
Vendor

Topics and mentions

Topics

  • hardware
  • video engineering
  • pricing
  • gpu

Products named

  • RTX 5090

Extraction

Sentiment
Negative
Detected
Oct 28, 2026
signal_type
reddit-company
signal_subtype
customerFeedback

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/af90171c-be48-5e5d-a01b-4ae61f697fdc returns this record as JSON. POST /v1/companies/enrich returns every signal for nvidia.com.

{
  "signal_id": "af90171c-be48-5e5d-a01b-4ae61f697fdc",
  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "detected_at": "2026-10-28T22:47:04+00:00",
  "company": {
    "name": "Nvidia",
    "domain": "nvidia.com"
  },
  "data": {
    "nsfw": false,
    "stage": "none",
    "awards": 0,
    "timing": "ongoing_state",
    "topics": [
      "hardware",
      "pricing",
      "video engineering",
      "gpu"
    ],
    "post_id": "1xi335o",
    "summary": "Nvidia faces strong customer dissatisfaction among video engineers over astronomical GPU pricing, with RTX 5090 cards reportedly reaching $12,000 amid supply constraints.",
    "category": "pricing",
    "comments": [
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19rsway24yz6t/",
        "depth": 0,
        "score": 44,
        "author": "stanleys_tucci",
        "excerpt": "Apple still cares about making products for consumers, NVIDIA only cares about enterprise customers now.\n\n I’m pretty sure they’re going to stop production on 5090s? Might go up in price even more.",
        "posted_at": "2026-10-28T22:52:06.000Z",
        "author_url": "https://www.reddit.com/user/stanleys_tucci/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19rsw8ce7sdk3/",
        "depth": 0,
        "score": 15,
        "author": "Gniphe",
        "excerpt": "My 2080S is getting a lot of mileage with many more to come.",
        "posted_at": "2026-10-28T22:50:28.000Z",
        "author_url": "https://www.reddit.com/user/Gniphe/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19rsy3k96m65g/",
        "depth": 0,
        "score": 14,
        "author": "isonotlikethat",
        "excerpt": "A few years ago when the M4 Mac Mini was released. Now it, and the new M6 mac mini, are basically the only computers I use on location anymore.",
        "posted_at": "2026-10-28T23:32:20.000Z",
        "author_url": "https://www.reddit.com/user/isonotlikethat/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19rswiukqm65f/",
        "depth": 0,
        "score": 5,
        "author": "thechptrsproject",
        "excerpt": "I must know how a 5090 became 12,000 dollars…..",
        "posted_at": "2026-10-28T22:57:01.000Z",
        "author_url": "https://www.reddit.com/user/thechptrsproject/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19rt3uixd7k4k/",
        "depth": 0,
        "score": 3,
        "author": "soulmagic123",
        "excerpt": "I sold my 5090 for 5k 3 months ago",
        "posted_at": "2026-10-29T01:41:14.000Z",
        "author_url": "https://www.reddit.com/user/soulmagic123/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19rte5wp3o49x/",
        "depth": 0,
        "score": 2,
        "author": "RollingMeteors",
        "excerpt": "When did Apple become the value brand? 12k for a 5090?? (self.VIDEOENGINEERING)\n\n The chips started cracking that glass around 2023...\n\n I'm wondering what my next upgrade should be. I was thinking toward NVIDIA since I'm told it has better subject subtraction/green screen tools available than Apple's Metal API but the prices for windows have skyrocketed, while apple's have just always been high,",
        "posted_at": "2026-10-29T05:32:31.000Z",
        "author_url": "https://www.reddit.com/user/RollingMeteors/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19ruf6jhk4g4i/",
        "depth": 0,
        "score": 2,
        "author": "alllmossttherrre",
        "excerpt": "Apple turned the \"Apple tax\" into a \"PC tax\" the second they chose to upgrade their efficient A-series mobile processor chip architecture to the desktop level and dump Intel. That led to the M1, running ARM with unified memory, with spectacular results in performance/power ratio and memory bandwidth. It is what lets me edit video on battery for a lot longer than any PC laptop with a discrete GPU.",
        "posted_at": "2026-10-29T19:22:28.000Z",
        "author_url": "https://www.reddit.com/user/alllmossttherrre/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/comment/19rta9lsjb25f/",
        "depth": 0,
        "score": 1,
        "author": "ExitSea7046",
        "excerpt": "5060ti bby",
        "posted_at": "2026-10-29T04:05:08.000Z",
        "author_url": "https://www.reddit.com/user/ExitSea7046/"
      }
    ],
    "evidence": [
      "[post] When did Apple become the value brand? 12k for a 5090??",
      "[comment u/stanleys_tucci] Apple still cares about making products for consumers, NVIDIA only cares about enterprise customers now."
    ],
    "virality": "somewhat_high",
    "post_date": "2026-10-28T22:47:04.000Z",
    "post_kind": "text",
    "sentiment": "negative",
    "subreddit": "VIDEOENGINEERING",
    "event_date": "2026-10",
    "post_title": "When did Apple become the value brand? 12k for a 5090??",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xi335o/when_did_apple_become_the_value_brand_12k_for_a/",
    "entity_role": "vendor",
    "post_author": "bloodfiya77",
    "upvote_ratio": 0.8787878787878788,
    "mention_count": 1,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/VIDEOENGINEERING/",
    "total_upvotes": 25,
    "comments_total": 20,
    "total_comments": 20,
    "other_companies": [
      {
        "name": "Apple",
        "role": "competitor",
        "domain": "apple.com"
      }
    ],
    "post_author_url": "https://www.reddit.com/user/bloodfiya77/",
    "signal_category": "feedback",
    "comments_included": 9,
    "products_mentioned": [
      "RTX 5090"
    ]
  }
}

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