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PayPalTraffic snapshot

paypal.com received 474M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~2,468,230 visits). Top: chatgpt.com (70%), gemini.google.com (3%), perplexity.ai (1%), claude.ai (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
473,830,672
Month over month
+3.4%
3-month change
+2.4%
Global rank
70
Top country
US (42%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
38
Category rank
2
Change, 3 months
+2.4%
Change, month over month
+3.4%
Digital health score
82

Details

Measured month
Jul 2026
Category
finance/banking_credit_and_lending
Mail visits
20,374,719
Traffic band
Dominant
Direct visits
221,278,924
Search visits
64,440,971
Small website
No
Snapshot date
Jul 1, 2026
Social visits
23,691,534
Website title
PayPal Privacy Statement
Brand strength
Strong
Referral visits
135,041,742
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~2,468,230 visits). Top: chatgpt.com (70%), gemini.google.com (3%), perplexity.ai (1%), claude.ai (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%), grok.com (0%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate
Brand strength detail
Strong brand recognition with 47% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 82: Engagement 82/100 (25%), Volume 100/100 (20%), Brand 93/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/516b9835-9f5d-419d-9216-6eae91b2945b returns this record as JSON. POST /v1/companies/enrich returns every signal for paypal.com.

{
  "signal_id": "516b9835-9f5d-419d-9216-6eae91b2945b",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:50:37.145+00:00",
  "company": {
    "name": "PayPal",
    "domain": "paypal.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "paypal.com received 474M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 462769225,
      "2026-06-01": 458397195,
      "2026-07-01": 473830672
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 13.5,
    "ai_traffic": {
      "top_prompts": [
        "How do I set up an online payment account to accept customer payments and transfers securely for my small business?",
        "What are the differences between sending money using an online payment service versus traditional bank transfers in terms of fees, speed, and buyer/seller protections?",
        "Which payment methods and settings should I enable to minimize transaction fees and reduce chargeback risk when selling goods internationally?"
      ],
      "total_visits": 2468230,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 70.23
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.854
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.985
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 6,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.212,
      "pages_per_visit": 4.958,
      "avg_visit_duration_seconds": 143
    },
    "global_rank": 70,
    "mail_visits": 20374719,
    "country_rank": 38,
    "top_keywords": [
      {
        "cpc": 0.43,
        "name": "paypal",
        "volume": 10562680,
        "estimated_value": 19063780
      },
      {
        "cpc": 0.23,
        "name": "paypal login",
        "volume": 1087950,
        "estimated_value": 2323500
      },
      {
        "cpc": 0.63,
        "name": "paypal account",
        "volume": 162870,
        "estimated_value": 238950
      },
      {
        "cpc": 0.41,
        "name": "pay pal",
        "volume": 143530,
        "estimated_value": 210400
      },
      {
        "cpc": 0.33,
        "name": "paypall",
        "volume": 70000,
        "estimated_value": 91370
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 2,
    "direct_visits": 221278924,
    "search_visits": 64440971,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 23691534,
    "top_countries": {
      "DE": 0.169,
      "FR": 0.041,
      "GB": 0.074,
      "IT": 0.054,
      "US": 0.415
    },
    "website_title": "PayPal Privacy Statement",
    "brand_strength": "strong",
    "change_3mo_pct": 2.4,
    "change_mom_pct": 3.4,
    "referral_visits": 135041742,
    "traffic_sources": {
      "mail": 0.043,
      "paid": 0,
      "direct": 0.467,
      "search": 0.136,
      "social": 0.05,
      "referral": 0.285
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~2,468,230 visits). Top: chatgpt.com (70%), gemini.google.com (3%), perplexity.ai (1%), claude.ai (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "PayPal Privacy Statement",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 82: Engagement 82/100 (25%), Volume 100/100 (20%), Brand 93/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~23,691,534 visits).",
    "engagement_quality_score": 82,
    "geo_concentration_detail": "Moderately concentrated traffic: US (42%), DE (17%), GB (7%).",
    "referral_strength_detail": "Strong referral strength at 28% of traffic (~135,041,742 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "High engagement (82/100) with 21% bounce rate, 5 pages per visit, and 143-second average duration."
  }
}

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