PetSmart added a new new-pet acquisition program offering rewards for new pets, including up to $4 in savings for bettas, $30 for guinea pigs, $40 for bearded dragons, and $400 for green cheek conures.
What changed on the page
Added “New finned, scaly or furry pet Get rewarded NOW for all the essentials your new pet needs later” and rewards of up to $4 for bettas, $30 for guinea pigs, $40 for bearded dragons, and $400 for green cheek conures.
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencecustomerWinGet every website changes signal for PetSmart and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at PetSmart this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/43715915-cd8d-550a-8466-282e503093ea returns this record as JSON. POST /v1/companies/enrich returns every signal for petsmart.com.
{
"signal_id": "43715915-cd8d-550a-8466-282e503093ea",
"signal_type": "website-intelligence",
"signal_subtype": "customerWin",
"detected_at": "2026-08-19T00:00:00+00:00",
"company": {
"name": "PetSmart",
"domain": "petsmart.com"
},
"data": {
"summary": "PetSmart added a new new-pet acquisition program offering rewards for new pets, including up to $4 in savings for bettas, $30 for guinea pigs, $40 for bearded dragons, and $400 for green cheek conures.",
"evidence": "Added “New finned, scaly or furry pet Get rewarded NOW for all the essentials your new pet needs later” and rewards of up to $4 for bettas, $30 for guinea pigs, $40 for bearded dragons, and $400 for green cheek conures.",
"relevance": 0.63,
"source_url": "http://www.petsmart.com/",
"impact_rationale": "The program broadens customer acquisition beyond pet products into new pets and creates a recurring engagement and loyalty mechanism."
}
}
curl https://signals.autobound.ai/v1/signals/43715915-cd8d-550a-8466-282e503093ea \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"petsmart.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.