petsmart.com
What changed on the page
The prior 'Add-on starting at $17 Summer Special with seasonal goodies' offer was replaced by 'Labor Day plans? Book early & add upgrades to their stay'.
petsmart.com/saleRead the full source
PetSmartMarketing shift
Petsmart replaced its summer promotional messaging with a Labor Day campaign emphasizing early bookings and upgrades for pet owners.
Source
Extracted by Autobound
From the Signal API record- Signal
- Marketing shift
What this signalsWebsite changes often show new positioning, products or customers.
- Page
- /sale
More from PetSmart
- Web trafficpetsmart.com received 16M monthly visits with traffic from 5 countries.Web traffic
- GlassdoorLimited advancement and promotion paths are a concern for employeesGlassdoor
- Website changesPetSmart added a Labor Day promotion offering customers early bookings and upgrades to their doggie stay.Website changes
- LaunchPetSmart's 2026 Thrills & Chills Halloween Collection Features Styles for Every Pet PersonalityLaunch
- PartnershipPetSmart rolls out omnichannel veterinary support programPartnership
- New locationPetSmart confirmed to be coming to Delta PlazaNew location
Latest signals at other companies
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- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordDetails
- Why it matters
- This reflects seasonal campaign optimization and a stronger focus on advance planning and customer retention during the summer period.
Extraction
- Relevance
- 53%
- Detected
- Aug 19, 2026
- signal_type
website-intelligence- signal_subtype
marketingShift
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The API returns more than this page shows
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
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Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/8cabdb59-6855-5822-80db-1d3ed1a822a3 returns this record as JSON. POST /v1/companies/enrich returns every signal for petsmart.com.
{
"signal_id": "8cabdb59-6855-5822-80db-1d3ed1a822a3",
"signal_type": "website-intelligence",
"signal_subtype": "marketingShift",
"detected_at": "2026-08-19T00:00:00+00:00",
"company": {
"name": "PetSmart",
"domain": "petsmart.com"
},
"data": {
"summary": "Petsmart replaced its summer promotional messaging with a Labor Day campaign emphasizing early bookings and upgrades for pet owners.",
"evidence": "The prior 'Add-on starting at $17 Summer Special with seasonal goodies' offer was replaced by 'Labor Day plans? Book early & add upgrades to their stay'.",
"relevance": 0.53,
"source_url": "http://www.petsmart.com/sale",
"impact_rationale": "This reflects seasonal campaign optimization and a stronger focus on advance planning and customer retention during the summer period."
}
}
curl https://signals.autobound.ai/v1/signals/8cabdb59-6855-5822-80db-1d3ed1a822a3 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"petsmart.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.