pfizer.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 2M.

{
  "signal_id": "e3ba186b-69b9-4f40-a2f2-15dc518dfe56",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T06:58:43.978+00:00",
  "company": {
    "name": "Pfizer",
    "domain": "pfizer.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "pfizer.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 2M.",
    "traffic": {
      "2026-03-01": 1932190,
      "2026-04-01": 1769605,
      "2026-05-01": 1726819
    },
    "category": "health/biotechnology_and_pharmaceuticals",
    "relevance": 6.8,
    "ai_traffic": {
      "total_visits": 14899,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 96.862
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.369
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.769
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.511,
      "pages_per_visit": 2.401,
      "avg_visit_duration_seconds": 198
    },
    "global_rank": 35237,
    "mail_visits": 20722,
    "country_rank": 12641,
    "top_keywords": [
      {
        "cpc": 2.23,
        "name": "pfizer",
        "volume": 106660,
        "estimated_value": 30500
      },
      {
        "cpc": 1.74,
        "name": "pfizer careers",
        "volume": 11160,
        "estimated_value": 12640
      },
      {
        "name": "cytotec",
        "volume": 19610,
        "estimated_value": 4230
      },
      {
        "cpc": 1.51,
        "name": "pfizer jobs",
        "volume": 4430,
        "estimated_value": 3400
      },
      {
        "name": "viagra",
        "volume": 113380,
        "estimated_value": 2000
      }
    ],
    "traffic_band": "established",
    "category_rank": 3,
    "direct_visits": 571577,
    "search_visits": 675186,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 39717,
    "top_countries": {
      "BR": 0.033,
      "DE": 0.038,
      "IN": 0.122,
      "JP": 0.037,
      "US": 0.41
    },
    "website_title": "Newsroom | Pfizer",
    "brand_strength": "moderate",
    "change_3mo_pct": -10.6,
    "change_mom_pct": -2.4,
    "referral_visits": 167501,
    "traffic_sources": {
      "mail": 0.012,
      "paid": 0,
      "direct": 0.331,
      "search": 0.391,
      "social": 0.023,
      "referral": 0.097
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~14,899 visits). Top: chatgpt.com (97%), gemini.google.com (2%), perplexity.ai (1%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "discover the commonalities and differences between biologics vs. biosimilars - especially when it comes to cost.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 64,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 64: Engagement 50/100 (25%), Volume 100/100 (20%), Brand 66/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~39,717 visits).",
    "engagement_quality_score": 50,
    "geo_concentration_detail": "Moderately concentrated traffic: US (41%), IN (12%), DE (4%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~167,501 visits).",
    "search_dependency_detail": "Moderate search dependency at 39% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (50/100) with 51% bounce rate, 2.4 pages per visit, and 198-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/e3ba186b-69b9-4f40-a2f2-15dc518dfe56 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pfizer.com","limit":20}'