Ubisoft announces partnership: This is how Assassin's Creed on TV is supposed to become even more realistic
Article excerpt
Philips Ambilight TV will be the official TV partner of Assassin's Creed in Europe. In a press release, the European tech group announced the collaboration, which is planned to last until the end of 2027. With sharper images, high frame rates, and better light representation in and around the screen, they aim to excite gamers and make game worlds "more vivid, cinematic, and immersive to experience." "Immersion is at the heart of the Assassin's Creed experience," says Martin Schelling, head of the Assassin's Creed brand. Philips' Ambilight technology is ideal for diving into game worlds. "When you climb a viewpoint and Ambilight projects the sunrise onto the surrounding walls, the entire room becomes part of the game," he explains. Here you will find a YouTube video that complements the article. You can view it with a click. I agree that external content may be displayed to me. This may transmit personal data to third-party platforms. More on this in our privacy policy. The Ambilight technology of Philips TVs refers to small lights on the back of the television that dynamically adapt to the color scheme of the respective image. This dynamically extends the image beyond the actual screen. With compatible smart lamps, the effect can be further extended into the room via the so-called AmbiScape. Certainly, this partnership is a clever marketing move by Ubisoft and Philips...
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The MLED981 will be released in October 2026.
