Sociable: Pinterest partners with Zillow for ad targeting

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-13T15:54:40+00:00",
  "company": {
    "name": "Pinterest",
    "domain": "pinterest.com"
  },
  "data": {
    "url": "https://www.marketingdive.com/news/sociable-pinterest-partners-with-zillow-for-ad-targeting/827812/",
    "title": "Sociable: Pinterest partners with Zillow for ad targeting - marketingdive.com",
    "excerpt": "Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and home buyers. First published on “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Pinterest and real estate marketplace Zillow announced a new partnership on Wednesday that will enable Zillow Elevate advertisers to target Pinners via Pinterest’s Media Network Connect option. Pinterest’s Media Network Connect , which is available within Pinterest Ads Manager, enables external media networks to securely share first-party audience segments, as well as product catalogs and conversion metrics, with brand advertising partners. The partnership with Zillow will let advertisers display their ads to Pinners based on Zillow consumer segments, providing another way to reach potentially interested shoppers in different categories. Zillow Elevate partners will be able to target users based on 34 different Zillow consumer segments, including buyers, renters, sellers and homeowners. Zillow’s audience segmentation also includes specialty groups, such as fixer-upper shoppers and recent homeowners, which Pin advertisers will now be able to reach using increasingly targeted campaigns. As explained by Zillow: “Drawing on real data regarding Zillow users’ behavior and...",
    "summary": "Pinterest has partnered with real estate marketplace Zillow, enabling Zillow Elevate advertisers to target Pinterest users through its Media Network Connect option.",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/ZTlV2badq9NRSYyDPbOwMk_kKQGf-nDfCOUoJ7f_Qks/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS96aWxsb3dfcGludGVyZXN0LnBuZw==.webp",
    "confidence": 0.9,
    "published_at": "2026-08-13T15:54:40Z",
    "effective_date": "2026-08-12",
    "article_sentence": "Pinterest and real estate marketplace Zillow announced a new partnership on Wednesday that will enable Zillow Elevate advertisers to target Pinners via Pinterest’s Media Network Connect option.",
    "related_company_name": "Zillow",
    "related_company_domain": "zillow.com"
  }
}

curl https://signals.autobound.ai/v1/signals/21e34805-d29c-896e-eab8-34ae3e2760ac \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pinterest.com","limit":20}'