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PinterestTraffic snapshot

pinterest.com received 1.5B monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~10,706,768 visits). Top: chatgpt.com (83%), gemini.google.com (7%), perplexity.ai (7%), claude.ai (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,528,498,419
Month over month
+4.4%
3-month change
+1.2%
Global rank
19
Top country
US (25%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
18
Category rank
7
Change, 3 months
+1.2%
Change, month over month
+4.4%
Digital health score
82

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/social_networks_and_online_communities
Mail visits
24,455,975
Traffic band
Dominant
Direct visits
929,327,039
Search visits
426,451,059
Small website
No
Snapshot date
Jul 1, 2026
Social visits
87,124,410
Website title
Pinterest
Brand strength
Strong
Referral visits
44,326,454
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~10,706,768 visits). Top: chatgpt.com (83%), gemini.google.com (7%), perplexity.ai (7%), claude.ai (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%), grok.com (0%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
1/5
Website description
Discover recipes, home ideas, style inspiration and other ideas to try.
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/35197739-08cf-4489-af09-bb13d0cfae8b returns this record as JSON. POST /v1/companies/enrich returns every signal for pinterest.com.

{
  "signal_id": "35197739-08cf-4489-af09-bb13d0cfae8b",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:48:54.921+00:00",
  "company": {
    "name": "Pinterest",
    "domain": "pinterest.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "pinterest.com received 1.5B monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 1509846141,
      "2026-06-01": 1464314776,
      "2026-07-01": 1528498419
    },
    "category": "computers_electronics_and_technology/social_networks_and_online_communities",
    "relevance": 17.5,
    "ai_traffic": {
      "total_visits": 10706768,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 82.85
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.449
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 7.214
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 6,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.359,
      "pages_per_visit": 7.565,
      "avg_visit_duration_seconds": 428
    },
    "global_rank": 19,
    "mail_visits": 24455975,
    "country_rank": 18,
    "top_keywords": [
      {
        "cpc": 0.59,
        "name": "pinterest",
        "volume": 61221450,
        "estimated_value": 120851060
      },
      {
        "cpc": 0.3,
        "name": "пинтерест",
        "volume": 4074700,
        "estimated_value": 8742040
      },
      {
        "cpc": 0.62,
        "name": "pintrest",
        "volume": 2749530,
        "estimated_value": 4218090
      },
      {
        "cpc": 0.64,
        "name": "pin",
        "volume": 1710640,
        "estimated_value": 2115590
      },
      {
        "cpc": 0.6,
        "name": "pinteres",
        "volume": 746780,
        "estimated_value": 1084150
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 7,
    "direct_visits": 929327039,
    "search_visits": 426451059,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 87124410,
    "top_countries": {
      "BR": 0.072,
      "GB": 0.031,
      "IN": 0.058,
      "RU": 0.046,
      "US": 0.252
    },
    "website_title": "Pinterest",
    "brand_strength": "strong",
    "change_3mo_pct": 1.2,
    "change_mom_pct": 4.4,
    "referral_visits": 44326454,
    "traffic_sources": {
      "mail": 0.016,
      "paid": 0,
      "direct": 0.608,
      "search": 0.279,
      "social": 0.057,
      "referral": 0.029
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~10,706,768 visits). Top: chatgpt.com (83%), gemini.google.com (7%), perplexity.ai (7%), claude.ai (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Discover recipes, home ideas, style inspiration and other ideas to try.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 82: Engagement 91/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~87,124,410 visits).",
    "engagement_quality_score": 91,
    "geo_concentration_detail": "Moderately concentrated traffic: US (25%), BR (7%), IN (6%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~44,326,454 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "High engagement (91/100) with 36% bounce rate, 7.6 pages per visit, and 428-second average duration."
  }
}

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