What changed on the page
The page changed from “Register now” and compliance number 5595336-062026 to “Register now” and compliance number 5811578-082028, while adding new 2026 articles dated August 2026.
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencebrandingChangeGet every website changes signal for Principal Financial and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Principal Financial this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/e0d4597b-403d-5219-8c42-978e58ecb923 returns this record as JSON. POST /v1/companies/enrich returns every signal for principal.com.
{
"signal_id": "e0d4597b-403d-5219-8c42-978e58ecb923",
"signal_type": "website-intelligence",
"signal_subtype": "brandingChange",
"detected_at": "2026-08-17T00:00:00+00:00",
"company": {
"name": "Principal Financial",
"domain": "principal.com"
},
"data": {
"summary": "Principal replaced the retirement-planning page’s prior registration and article listings with newer 2026 educational content and updated compliance identifiers.",
"evidence": "The page changed from “Register now” and compliance number 5595336-062026 to “Register now” and compliance number 5811578-082028, while adding new 2026 articles dated August 2026.",
"relevance": 0.62,
"source_url": "https://www.principal.com/individuals",
"impact_rationale": "This is primarily a content-maintenance and SEO refresh, but it may improve relevance, discoverability, and lead-generation performance for retirement-planning prospects."
}
}
curl https://signals.autobound.ai/v1/signals/e0d4597b-403d-5219-8c42-978e58ecb923 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"principal.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.