Procter & Gamble entered into a definitive agreement to acquire supplement and wellness manufacturer Thorne.

{
  "signal_id": "585a4ac3-e8b8-5957-a657-919b1276ddf0",
  "signal_type": "reddit-company",
  "signal_subtype": "acquisitionAnnounced",
  "detected_at": "2026-08-26T15:33:50+00:00",
  "company": {
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    "domain": "pg.com"
  },
  "data": {
    "nsfw": false,
    "stage": "confirmed",
    "awards": 0,
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    "topics": [
      "acquisition",
      "m&a",
      "supplements"
    ],
    "post_id": "1vz0fon",
    "summary": "Procter & Gamble entered into a definitive agreement to acquire supplement and wellness manufacturer Thorne.",
    "category": "acquirer",
    "evidence": [
      "[post] https://www.thorne.com/press-releases/thorne-enters-definitive-agreement-to-be-acquired-by-procter-gamble",
      "[post] Now, P&G has acquired and we know what's coming: What Cory Doctorow calls enshittification."
    ],
    "virality": "very_low",
    "post_date": "2026-08-26T15:33:50.000Z",
    "post_kind": "text",
    "post_text": "[https://www.thorne.com/press-releases/thorne-enters-definitive-agreement-to-be-acquired-by-procter-gamble](https://www.thorne.com/press-releases/thorne-enters-definitive-agreement-to-be-acquired-by-procter-gamble)\n\n[https://www.worseonpurpose.com/p/who-actually-makes-your-supplements](https://www.worseonpurpose.com/p/who-actually-makes-your-supplements)\n\n \nI have depended on Thorne for years - methylfolate, curcumin, pharma-GABA, magnesium. Yes, it's expensive, but I trust it. Now, P&G has acquired and we know what's coming: What Cory Doctorow calls enshittification. They'll start to cut corners but you won't know where.\n\nAre there other supplement brands folks would recommend?",
    "sentiment": "neutral",
    "subreddit": "Fibromyalgia",
    "event_date": "2026-08",
    "post_flair": [
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    "post_title": "Thorne is about to get enshittified.",
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    "source_url": "https://www.reddit.com/r/Fibromyalgia/comments/1vz0fon/thorne_is_about_to_get_enshittified/",
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curl https://signals.autobound.ai/v1/signals/585a4ac3-e8b8-5957-a657-919b1276ddf0 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pg.com","limit":20}'