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PulteGroup10-K: Customer churn

Facing high order cancellation rates of 21% in the West and 17% in Texas.

Read at SEC EDGAR

What happened

The company's West and Texas regions are experiencing significantly higher-than-average order cancellation rates (21% and 17% respectively, vs. 15% company-wide). This indicates heightened customer uncertainty and lost revenue in key growth markets.

Source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Customer churn

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 4, 2026

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The full record

From the Signal API record

Numbers

Percent
21% (Order cancellation rate in the West segment)

Details

CIK
822416
Accession number
0000822416-26-000007
Timeframe
Current year
Filing year
2026
Why it matters
Customer success tools needed
Signal category
Revenue

Topics and mentions

Regions named

  • West
  • Texas

Extraction

Confidence
High
Relevance
80%
Sentiment
Negative
Detected
Feb 10, 2026
signal_type
sec-10k
signal_subtype
customerChurn

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/4026f0fd-ec23-49c7-8ad1-28d4ae9ecc8a returns this record as JSON. POST /v1/companies/enrich returns every signal for pultegroup.com.

{
  "signal_id": "4026f0fd-ec23-49c7-8ad1-28d4ae9ecc8a",
  "signal_type": "sec-10k",
  "signal_subtype": "customerChurn",
  "detected_at": "2026-02-10T07:50:58.284+00:00",
  "company": {
    "name": "PulteGroup",
    "domain": "pultegroup.com"
  },
  "data": {
    "detail": "The company's West and Texas regions are experiencing significantly higher-than-average order cancellation rates (21% and 17% respectively, vs. 15% company-wide). This indicates heightened customer uncertainty and lost revenue in key growth markets.",
    "metrics": {
      "pct": 21,
      "timeframe": "current_year",
      "pct_context": "Order cancellation rate in the West segment"
    },
    "summary": "Facing high order cancellation rates of 21% in the West and 17% in Texas.",
    "excerpts": "Cancellation rates: ... Texas 17% ... West 21% ... 15% [Total]",
    "relevance": 0.8,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/822416/000082241626000007/phm-20251231.htm",
    "filing_date": "2026-02-04",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Customer success tools needed",
    "signal_category": "revenue",
    "regions_mentioned": [
      "West",
      "Texas"
    ]
  }
}

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