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PulteGroup10-K: Margin pressure

Gross margin fell 260 bps to 26.3% in 2025 due to high incentives and land costs.

Read at SEC EDGAR

What happened

Profitability is under significant pressure, with gross margins declining from 28.9% to 26.3% year-over-year. This is driven by the need for elevated sales incentives to attract buyers and rising land acquisition costs, a trend expected to continue in the near term.

Source

SEC EDGARFeb 4, 2026

Annual report (Form 10-K)

PulteGroup 10-K for FY2025

Filing excerpt

This is evidenced in our gross margin from home sales, which decreased to 26.3% in 2025 versus 28.9% in 2024.

sec.gov/Archives/edgar/data/822416/000082241626000007/phm-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Margin pressure

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 4, 2026

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The full record

From the Signal API record

Numbers

Percent
-2.6% (Year-over-year decrease in gross margin from home sales (260 bps))

Details

CIK
822416
Accession number
0000822416-26-000007
Timeframe
Current year
Filing year
2026
Why it matters
Efficiency tools needed
Signal category
Financial

Extraction

Confidence
High
Relevance
90%
Sentiment
Negative
Detected
Feb 10, 2026
signal_type
sec-10k
signal_subtype
marginPressure

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

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  • employee_count_lowValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/637687ad-39d2-479b-9a4d-bab242864bf8 returns this record as JSON. POST /v1/companies/enrich returns every signal for pultegroup.com.

{
  "signal_id": "637687ad-39d2-479b-9a4d-bab242864bf8",
  "signal_type": "sec-10k",
  "signal_subtype": "marginPressure",
  "detected_at": "2026-02-10T07:50:58.284+00:00",
  "company": {
    "name": "PulteGroup",
    "domain": "pultegroup.com"
  },
  "data": {
    "detail": "Profitability is under significant pressure, with gross margins declining from 28.9% to 26.3% year-over-year. This is driven by the need for elevated sales incentives to attract buyers and rising land acquisition costs, a trend expected to continue in the near term.",
    "metrics": {
      "pct": -2.6,
      "timeframe": "current_year",
      "pct_context": "Year-over-year decrease in gross margin from home sales (260 bps)"
    },
    "summary": "Gross margin fell 260 bps to 26.3% in 2025 due to high incentives and land costs.",
    "excerpts": "This is evidenced in our gross margin from home sales, which decreased to 26.3% in 2025 versus 28.9% in 2024.",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/822416/000082241626000007/phm-20251231.htm",
    "filing_date": "2026-02-04",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Efficiency tools needed",
    "signal_category": "financial"
  }
}

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