Paris Croissant taps ex-Samsung VP Kang Sin-bong as CEO to drive innovation - CHOSUNBIZ
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Paris Croissant said on the 1st that it has named Kang Shin-bong, former head of the D2C Center (vice president) at Samsung Electronics, as the new CEO. Kang, the CEO-designate, is expected to be formally appointed as CEO following board approval. Kang built experience across strategy, platforms, and consumer-related businesses at Boston Consulting Group (BCG), eBay, Yogiyo, and Samsung Electronics. At eBay, Kang oversaw the Asia-Pacific CBT (Cross Border Trading) business, and later, as CEO of Delivery Hero Korea, which operates the delivery platform "Yogiyo," reorganized the organization and operating system and led business growth and management innovation. Most recently, Kang served as head of the D2C (Direct to Consumer) Center in the Global Marketing Office at Samsung Electronics, overseeing strategy and innovation for the global D2C business. Drawing on experience and capabilities accumulated across industries, Kang plans to drive innovation and advance the business structure of Paris Croissant. A Paris Croissant official said, "Kang is a leader with broad management experience spanning consumer, platform, and global businesses, as well as change-management capabilities," adding, "Through customer- and market-centered innovation, we expect Kang to both strengthen the competitiveness of existing businesses and expand the foundation for future growth, leading a new leap...
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