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ServiceNow10-K: AI investment

Acquired Moveworks, Inc. to integrate advanced conversational AI and enterprise search.

What happened

This acquisition strengthens the ServiceNow Platform's workflow automation with advanced machine learning and natural language comprehension, signaling a major investment to lead in AI-driven enterprise solutions.

Source

SEC EDGARJan 28, 2026

Annual report (Form 10-K)

ServiceNow 10-K

Filing excerpt

Additionally, with our acquisition of Moveworks, Inc. we have strengthened our enterprise workflow automation on our Platform by integrating advanced enterprise search and front-end virtual agent technology.

sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: AI investment

What this signalsFilings often name leadership changes, deals and spending plans.

Filed
Jan 28, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Numbers

Dollar figure
$109M (Business combination and other related costs for the year, which includes the Moveworks acquisition.)

Details

CIK
1373715
Accession number
0001373715-26-000007
Timeframe
Current year
Filing year
2026
Why it matters
Target for AI vendors
Signal category
Technology

Topics and mentions

Technologies

  • AI
  • machine learning
  • conversational interface
  • natural language comprehension
  • virtual agent
  • workflow automation

Vendors

  • Moveworks
  • Inc.
  • ServiceNow

Vendors named

  • Moveworks, Inc.
  • ServiceNow

Extraction

Confidence
High
Relevance
90%
Sentiment
Positive
Detected
Feb 3, 2026
signal_type
sec-10k
signal_subtype
aiInvestment

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4b7918f1-9232-47b2-b993-4553c27f182d returns this record as JSON. POST /v1/companies/enrich returns every signal for servicenow.com.

{
  "signal_id": "4b7918f1-9232-47b2-b993-4553c27f182d",
  "signal_type": "sec-10k",
  "signal_subtype": "aiInvestment",
  "detected_at": "2026-02-03T08:23:50.755+00:00",
  "company": {
    "name": "ServiceNow",
    "domain": "servicenow.com"
  },
  "data": {
    "detail": "This acquisition strengthens the ServiceNow Platform's workflow automation with advanced machine learning and natural language comprehension, signaling a major investment to lead in AI-driven enterprise solutions.",
    "metrics": {
      "timeframe": "current_year",
      "dollar_context": "Business combination and other related costs for the year, which includes the Moveworks acquisition.",
      "dollar_millions": 109
    },
    "summary": "Acquired Moveworks, Inc. to integrate advanced conversational AI and enterprise search.",
    "excerpts": "Additionally, with our acquisition of Moveworks, Inc. we have strengthened our enterprise workflow automation on our Platform by integrating advanced enterprise search and front-end virtual agent technology.",
    "relevance": 0.9,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231.htm",
    "filing_date": "2026-01-28",
    "filing_year": 2026,
    "sales_relevance": "Target for AI vendors",
    "signal_category": "technology",
    "vendors_mentioned": [
      "Moveworks, Inc.",
      "ServiceNow"
    ],
    "technologies_mentioned": [
      "AI",
      "machine learning",
      "conversational interface",
      "natural language comprehension",
      "virtual agent",
      "workflow automation"
    ]
  }
}

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