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ServiceNow10-K: AI investment

Investing heavily in its 'Now Assist' AI offering and allowing third-party model integration.

Read at SEC EDGAR

What happened

ServiceNow is building its platform to be a central hub for enterprise AI, allowing customers to use ServiceNow's own language models or integrate third-party/proprietary ones.

Source

SEC EDGARJan 28, 2026

Annual report (Form 10-K)

ServiceNow 10-K

Filing excerpt

Our Platform’s integrated AI offering, Now Assist, empowers organizations to boost productivity by providing a range of AI tools.

sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: AI investment

What this signalsFilings often name leadership changes, deals and spending plans.

Filed
Jan 28, 2026

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The full record

From the Signal API record

Details

CIK
1373715
Accession number
0001373715-26-000007
Timeframe
Current year
Filing year
2026
Why it matters
Target for AI vendors
Signal category
Technology

Topics and mentions

Technologies

  • AI
  • language models
  • AI agents

Vendors

  • ServiceNow

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Feb 3, 2026
signal_type
sec-10k
signal_subtype
aiInvestment

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/94828bd0-969d-4165-9a06-49bdd529d189 returns this record as JSON. POST /v1/companies/enrich returns every signal for servicenow.com.

{
  "signal_id": "94828bd0-969d-4165-9a06-49bdd529d189",
  "signal_type": "sec-10k",
  "signal_subtype": "aiInvestment",
  "detected_at": "2026-02-03T08:23:50.755+00:00",
  "company": {
    "name": "ServiceNow",
    "domain": "servicenow.com"
  },
  "data": {
    "detail": "ServiceNow is building its platform to be a central hub for enterprise AI, allowing customers to use ServiceNow's own language models or integrate third-party/proprietary ones. This creates opportunities for AI model providers and MLOps vendors.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Investing heavily in its 'Now Assist' AI offering and allowing third-party model integration.",
    "excerpts": "Our Platform’s integrated AI offering, Now Assist, empowers organizations to boost productivity by providing a range of AI tools.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231.htm",
    "filing_date": "2026-01-28",
    "filing_year": 2026,
    "sales_relevance": "Target for AI vendors",
    "signal_category": "technology",
    "vendors_mentioned": [
      "ServiceNow"
    ],
    "technologies_mentioned": [
      "AI",
      "language models",
      "AI agents"
    ]
  }
}

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