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Southwest AirlinesLaunch

FROM FALL GETAWAYS TO SPRING BREAKS: SOUTHWEST AIRLINES' WEEK OF WOW DELIVERS DEALS ON TRAVEL

What happened

Southwest Airlines has launched its "Week of WOW" sale, offering customers up to 40% off base fares for flights from October 5, 2026, to March 3, 2027.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Planning a trip just got easier with discounts across the travel experience DALLAS, Sept. 14, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV ) launches the Week of WOW, one of the carrier's biggest sales of the year. Starting today through Sept. 17, Customers can save up to 40% off base fares for flights from Oct. 5, 2026, to March 3, 2027 1, along with promotions on hotels, rental cars, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with up to 40% off base fares between: "At Southwest, we know Customers want flexibility, meaningful rewards, and an experience that makes travel feel easy from the moment they book to the moment they arrive," said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. "Whether Customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm Hospitality Southwest only our Employees can deliver. It's another example of how we're giving Customers more choice, more flexibility, and more ways to get the most from every trip." More Than a Fare Sale Customers can shop at Southwest.com for discounts on: Leave the Planning to Us Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Week of WOW
Takes effect
Sep 14, 2026
Location
Dallas, Texas, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • marketing
  • campaigns

Extraction

Confidence
90%
Detected
Sep 14, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9b1bce2c-bbc1-012b-ccf9-3ca3292d67ee returns this record as JSON. POST /v1/companies/enrich returns every signal for southwest.com.

{
  "signal_id": "9b1bce2c-bbc1-012b-ccf9-3ca3292d67ee",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-14T17:19:00+00:00",
  "company": {
    "name": "Southwest Airlines",
    "domain": "southwest.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/from-fall-getaways-to-spring-breaks-southwest-airlines-week-of-wow-delivers-deals-on-travel-302877937.html",
    "title": "FROM FALL GETAWAYS TO SPRING BREAKS: SOUTHWEST AIRLINES' WEEK OF WOW DELIVERS DEALS ON TRAVEL",
    "excerpt": "Planning a trip just got easier with discounts across the travel experience DALLAS , Sept. 14, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV ) launches the Week of WOW, one of the carrier's biggest sales of the year. Starting today through Sept. 17, Customers can save up to 40% off base fares for flights from Oct. 5, 2026, to March 3, 2027 1 , along with promotions on hotels, rental cars, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with up to 40% off base fares between: \"At Southwest, we know Customers want flexibility, meaningful rewards, and an experience that makes travel feel easy from the moment they book to the moment they arrive,\" said Sabrina Callahan , Senior Vice President and Chief Digital & Marketing Officer. \"Whether Customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm Hospitality Southwest only our Employees can deliver. It's another example of how we're giving Customers more choice, more flexibility, and more ways to get the most from every trip.\" More Than a Fare Sale Customers can shop at Southwest.com for discounts on: Leave the Planning to Us Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers can...",
    "product": "Week of WOW",
    "summary": "Southwest Airlines has launched its \"Week of WOW\" sale, offering customers up to 40% off base fares for flights from October 5, 2026, to March 3, 2027.",
    "location": "Dallas, Texas, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS426968/SOUTHWEST-AIRLINES-LOGO.jpg?id=OA2946943&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Week of WOW",
      "full_text": "the Week of WOW, one of the carrier's biggest sales of the year",
      "fuzzy_match": false
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-09-14T17:19:00Z",
    "location_data": [
      {
        "city": "Dallas",
        "state": "Texas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-14",
    "article_sentence": "Southwest Airlines Co. (NYSE: LUV ) launches the Week of WOW, one of the carrier's biggest sales of the year."
  }
}

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