SOUTHWEST AIRLINES DELIVERS MORE FOR BUSINESS TRAVEL WITH NEW BENEFITS AND BOOKING OPTIONS
Article excerpt
New Business Priority product and NDC solutions give businesses greater flexibility and choice throughout the journey DALLAS, Aug. 3, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV ) today announces new benefits for Southwest Business with the introduction of Business Priority and New Distribution Capability (NDC) connectivity. Designed for corporate travel programs, these new offerings provide eligible business travelers with day-of-travel assistance and partners with greater flexibility and choice to access Southwest ® content through participating third-party booking tools. "Southwest is focused on elevating the travel experience to meet the expectations of today's and tomorrow's business Customers through initiatives like assigned and Extra Legroom seating, cabin upgrades, including in-seat power, Starlink ultra-fast WiFi, 1 larger overhead bins, and international partnerships," said Aileen Furlong, Vice President of Sales. "And Southwest Business is building on that by making it easier for corporate buyers to access these enhancements through expanded distribution options and priority travel from booking to boarding." Advancing Managed Travel Beginning in early 2027, Southwest's new Business Priority product will become available as an option for inclusion in corporate travel agreements for qualified Customers. Business Priority will aim to give business...
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Additionally, Southwest has selected Amadeus Altéa NDC, the Amadeus solution enabling personalized and enriched offers for Customers and their travelers through the third parties of their choice, including the Amadeus Travel Platform.
