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Southwest AirlinesPartnership

SOUTHWEST AIRLINES DELIVERS MORE FOR BUSINESS TRAVEL WITH NEW BENEFITS AND BOOKING OPTIONS

What happened

Southwest Airlines has selected Amadeus Altéa NDC to provide personalized and enriched offers for customers and travelers through third-party booking tools, with the option expected to be available in late 2027.

Source

Article excerpt

New Business Priority product and NDC solutions give businesses greater flexibility and choice throughout the journey DALLAS, Aug. 3, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV ) today announces new benefits for Southwest Business with the introduction of Business Priority and New Distribution Capability (NDC) connectivity. Designed for corporate travel programs, these new offerings provide eligible business travelers with day-of-travel assistance and partners with greater flexibility and choice to access Southwest ® content through participating third-party booking tools. "Southwest is focused on elevating the travel experience to meet the expectations of today's and tomorrow's business Customers through initiatives like assigned and Extra Legroom seating, cabin upgrades, including in-seat power, Starlink ultra-fast WiFi, 1 larger overhead bins, and international partnerships," said Aileen Furlong, Vice President of Sales. "And Southwest Business is building on that by making it easier for corporate buyers to access these enhancements through expanded distribution options and priority travel from booking to boarding." Advancing Managed Travel Beginning in early 2027, Southwest's new Business Priority product will become available as an option for inclusion in corporate travel agreements for qualified Customers. Business Priority will aim to give business...

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Extracted from this sentence

Additionally, Southwest has selected Amadeus Altéa NDC, the Amadeus solution enabling personalized and enriched offers for Customers and their travelers through the third parties of their choice, including the Amadeus Travel Platform.

Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Location
Dallas, Texas, United States

Companies

  • AmadeusPartneramadeus.com

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Aug 3, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0a578b7b-0b52-4672-8735-7b0d061242b6 returns this record as JSON. POST /v1/companies/enrich returns every signal for southwest.com.

{
  "signal_id": "0a578b7b-0b52-4672-8735-7b0d061242b6",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-03T17:30:00+00:00",
  "company": {
    "name": "Southwest Airlines",
    "domain": "southwest.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/southwest-airlines-delivers-more-for-business-travel-with-new-benefits-and-booking-options-302841388.html",
    "title": "SOUTHWEST AIRLINES DELIVERS MORE FOR BUSINESS TRAVEL WITH NEW BENEFITS AND BOOKING OPTIONS",
    "excerpt": "New Business Priority product and NDC solutions give businesses greater flexibility and choice throughout the journey DALLAS , Aug. 3, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV ) today announces new benefits for Southwest Business with the introduction of Business Priority and New Distribution Capability (NDC) connectivity. Designed for corporate travel programs, these new offerings provide eligible business travelers with day-of-travel assistance and partners with greater flexibility and choice to access Southwest ® content through participating third-party booking tools. \"Southwest is focused on elevating the travel experience to meet the expectations of today's and tomorrow's business Customers through initiatives like assigned and Extra Legroom seating, cabin upgrades, including in-seat power, Starlink ultra-fast WiFi, 1 larger overhead bins, and international partnerships,\" said Aileen Furlong , Vice President of Sales. \"And Southwest Business is building on that by making it easier for corporate buyers to access these enhancements through expanded distribution options and priority travel from booking to boarding.\" Advancing Managed Travel Beginning in early 2027, Southwest's new Business Priority product will become available as an option for inclusion in corporate travel agreements for qualified Customers. Business Priority will aim to give business...",
    "summary": "Southwest Airlines has selected Amadeus Altéa NDC to provide personalized and enriched offers for customers and travelers through third-party booking tools, with the option expected to be available in late 2027.",
    "location": "Dallas, Texas, USA",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS426968/SOUTHWEST-AIRLINES-LOGO.jpg?id=OA2822205&p=facebook",
    "confidence": 0.9,
    "published_at": "2026-08-03T17:30:00Z",
    "location_data": [
      {
        "city": "Dallas",
        "state": "Texas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Additionally, Southwest has selected Amadeus Altéa NDC, the Amadeus solution enabling personalized and enriched offers for Customers and their travelers through the third parties of their choice, including the Amadeus Travel Platform.",
    "related_company_name": "Amadeus",
    "related_company_domain": "amadeus.com"
  }
}

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