Spotify launches India campaign showing music making chores more enjoyable

{
  "signal_id": "ddcdf199-555e-a751-c752-96b9ca24639c",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-13T09:01:01+00:00",
  "company": {
    "name": "Spotify",
    "domain": "spotify.com"
  },
  "data": {
    "url": "https://www.storyboard18.com/brand-marketing/spotify-launches-india-campaign-showing-music-making-chores-more-enjoyable-110565.htm",
    "title": "Spotify launches India campaign showing music making chores more enjoyable - storyboard18.com",
    "excerpt": "Spotify has launched a new campaign in India focused on how music can make routine household tasks more enjoyable. Called “Roz ke kaam fun banao, Spotify Chalao”, the campaign uses everyday situations such as ironing clothes, washing dishes and fixing a lightbulb to show people becoming absorbed in music while doing chores. The campaign consists of eight films in Hindi, Tamil, Telugu, Malayalam and Bhojpuri. The films are set in household environments, with music changing the way people approach otherwise routine tasks. Spotify said research among its Indian users found that 97% believe the platform makes mundane activities more enjoyable and improves everyday life. The research also found that 98% consider Spotify essential to their daily routine, while 71% said they feel relaxed when using the platform. Shipra Srivastava, Head of Marketing, Spotify India, said, “There's something universal about how music changes the texture of a moment. It doesn't matter what language you speak or what chore you're doing, when the right song comes on, the task feels different. Cleaning the home, ironing clothes, washing utensils, fixing a light bulb - for millions of listeners, these are already music moments. Our research backs this up - 98% of Indian users say Spotify is essential to their daily routine. This campaign is about that everyday relationship with music, and the joy it quietly...",
    "product": "Roz ke kaam fun banao, Spotify Chalao",
    "summary": "Spotify has launched a new marketing campaign in India called “Roz ke kaam fun banao, Spotify Chalao” to highlight how music can make household chores more enjoyable.",
    "location": "India",
    "planning": false,
    "image_url": "https://images.storyboard18.com/storyboard18/2026/09/Visuals-Page-2026-09-13T104235.442-2026-09-15deeb68c82c392400b857b0042d6f4e-1019x573.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Roz ke kaam fun banao, Spotify Chalao",
      "full_text": "a new campaign in India focused on how music can make routine household tasks more enjoyable. Called “Roz ke kaam fun banao, Spotify Chalao”",
      "fuzzy_match": false,
      "release_type": "campaign"
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-09-13T09:01:01Z",
    "location_data": [
      {
        "region": "Southern Asia",
        "country": "India",
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Spotify has launched a new campaign in India focused on how music can make routine household tasks more enjoyable."
  }
}

curl https://signals.autobound.ai/v1/signals/ddcdf199-555e-a751-c752-96b9ca24639c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"spotify.com","limit":20}'