Starbucks opens its ninth Roman café with an unprecedented book space
Article excerpt
Highlighted: the sentence this signal was extracted from
Saturday, September 12, 2026 Last updated 11:27 Starbucks ®, in partnership with Percassi, exclusive licensee of the brand in Italy, is consolidating its presence in the capital with the opening of its ninth Roman store, at Corso Vittorio Emanuele II, 152, in the heart of Rione Parione, one of the city's most historic and characteristic districts. The new store is located inside the Palazzo Pichi Manfroni Lovatti, a building dating from the 15th century that still preserves valuable architectural elements today, including vaulted ceilings, representing a meeting point between history and contemporaneity. It covers an area of approximately 300 m² and will be managed by a team of 23 partners, mostly from the local area, confirming Starbucks' commitment to valuing local communities and creating new professional opportunities. In this context, a particularly significant project for the brand comes to life, introducing for the first time in Italy a permanent space dedicated to books and book crossing, reinforcing Starbucks' vocation as places for meeting, connection, and sharing. The initiative represents an evolution of the path the brand has long pursued through its own Book Club, which in recent years has involved readers and enthusiasts in numerous events organized in Italian stores. For the first time, this vocation finds a permanent dimension inside a Starbucks café, where...
Keep reading with a free account
The rest of this article, and every signal for Starbucks, is in your free account.
