Tim Hortons challenges Starbucks: launches its Halloween mugs and gets ahead of Snoopy's cup

{
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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-19T00:04:00+00:00",
  "company": {
    "name": "Starbucks",
    "domain": "starbucks.com"
  },
  "data": {
    "url": "https://expansion.mx/mercadotecnia/2026/09/18/tim-hortons-starbucks-coleccionables-halloween",
    "title": "Tim Hortons challenges Starbucks: launches its Halloween mugs and gets ahead of Snoopy's cup - expansion.mx",
    "excerpt": "Tim Hortons got ahead of Starbucks for the Halloween season. The chain launched a collection of mugs four days before its rival begins selling its new Snoopy items in Mexico. However, the competition is not limited to designs, as both brands are using limited-edition collectibles to attract consumers to their coffee shops, but with different strategies.\nTim Hortons began selling Hallowtims on September 17. The package includes three Halloween-themed mugs for 549 pesos and is available exclusively through the Tims App, while supplies last. The exclusivity within the application adds another component to the strategy. The consumer not only buys a seasonal item but must also use the chain's digital channel to get it.\nStarbucks, on the other hand, will begin its launch on September 21. The company will distribute 190,000 pieces of its collection with Peanuts and will divide the sale into four dates, in order to manage demand after selling 90% of available items on the first day in 2025. The siren chain will start four days later with the sale of its collection inspired by Snoopy and the 60th anniversary of It’s the Great Pumpkin, Charlie Brown.\nDiego Recalde, Marketing Director of Starbucks Mexico, revealed in an interview with Expansión that 190,000 pieces will be distributed and the launches will be divided between September 21, 24, and 28, and October 2. The mechanism aims to...",
    "product": "Snoopy collection",
    "summary": "Starbucks is set to launch a collection of collectible items featuring Snoopy and Peanuts in Mexico, starting on September 21.",
    "location": "Mexico",
    "planning": true,
    "image_url": "https://cdn-3.expansion.mx/dims4/default/4d234b1/2147483647/strip/true/crop/1536x806+0+109/resize/1200x630!/format/jpg/quality/80/?url=https%3A%2F%2Fcdn-3.expansion.mx%2Ffb%2F0c%2Fdea07ff4493aa1974713e4a3cd90%2Ftim-hortons-starbucks-coleccionables-halloween-snoopy.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Snoopy collection",
      "full_text": "its collection with Peanuts",
      "fuzzy_match": false,
      "release_type": "collection"
    },
    "product_tags": [
      "fashion",
      "entertainment"
    ],
    "published_at": "2026-09-19T00:04:00Z",
    "location_data": [
      {
        "region": "Central America",
        "country": "Mexico",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-21",
    "article_sentence": "Starbucks, on the other hand, will begin its launch on September 21."
  }
}

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