TACO BELL® AND TAJÍN® TEAM UP WITH PESO PLUMA TO LAUNCH A NEW OBSESSION-WORTHY MENU
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Taco Bell brings Tajín's unmistakable chili and lime flavor to the new Tajín Taco, Tajín Cheesy Gordita Crunch, and Tajín Pineapple Strawberry Freeze, turning the iconic seasoning into an irresistible product line for Tajín fans and those ready to find their new obsession. Summary: IRVINE, Calif., August 12, 2026 /PRNewswire-HISPANIC PR WIRE/ -- Taco Bell brings Tajín's iconic chili and lime flavor to some of fans' most beloved menu favorites, with a limited-time offer that will be an obsession. Starting August 13, the Tajín Taco, Tajín Cheesy Gordita Crunch, and Tajín Pineapple Strawberry Freeze will arrive at Taco Bell restaurants nationwide, bringing Tajín Clásico's unique blend of 100% natural chilies, lime, and sea salt to three Taco Bell classics. For fans who already put Tajín on everything, this collection is for them. And for everyone else, it's the beginning of their next craving. The collection includes: "Taco Bell and Tajín have built communities of fans with a level of loyalty and enthusiasm that is only achieved through authentic connections," said Luis Restrepo, Chief Marketing Officer of Taco Bell. "This collaboration brings together two iconic brands to offer an exciting, unexpected experience based on what fans already know and love." Peso Pluma's New Craving A collaboration like this needed someone who truly shared that passion for flavor. After joining...
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