TD SYNNEX launches PartnerFirst Platform in Europe, unifying and simplifying partner access to its digital experience.
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TD SYNNEX launches PartnerFirst Platform in Europe, unifying and simplifying partner access to its digital experience. By Simon Meredith 10th June 2026 New platform makes it easier for partners to run and grow their business by connecting tools, services and future-ready insights Barcelona, Spain - June 10, 2026 - TD SYNNEX today announced the launch of its PartnerFirst Platform in Europe, a single, unified digital entry point that brings together the company's tools and services, shaped around partner needs. It supports both day-to-day operations and long-term growth through a personalised, connected approach. The launch of the PartnerFirst Platform across Europe marks a key milestone in TD SYNNEX's global omnichannel digital strategy, establishing a common digital experience while integrating established regional capabilities across people, platform and services. The majority of TD SYNNEX's business in the region is already conducted digitally, underlining the scale of partner demand the platform is built to serve. "PartnerFirst brings together the strength of our industry-leading solutions into a unified, scalable platform," said Miriam Murphy, President, EMEA, TD SYNNEX. "It supports partner efficiency in the short term and provides capabilities that enable future-readiness and long-term opportunity among our partner community." Through PartnerFirst, partners can...
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