Skip to main content
TIAASustained growth

tiaa.org shows sustained growth with 3 consecutive months of increases, up 13% overall to 4M.

What happened

Minimal AI traffic at 0.3% (~11,527 visits). Top: chatgpt.com (83%), perplexity.ai (17%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
3,637,468
Month over month
+11.9%
3-month change
+13.1%
Global rank
10,629
Top country
US (98%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
2,119
Category rank
23
Change, 3 months
+13.1%
Change, month over month
+11.9%
Digital health score
80

Details

Measured month
Jul 2026
Category
finance/investing
Mail visits
214,611
Traffic band
Established
Direct visits
2,229,768
Search visits
949,379
Small website
No
Snapshot date
Jul 1, 2026
Social visits
61,837
Website title
Retirement Income, Planning, Investing, and Advice | TIAA
Brand strength
Strong
Referral visits
127,311
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~11,527 visits). Top: chatgpt.com (83%), perplexity.ai (17%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
at tiaa, we believe everyone deserves the chance for a secure retirement. explore our annuity, financial planning advice and investing solutions.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

Use this data

Get every website traffic signal for TIAA and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at TIAA this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4cb22377-e7e1-4e7f-9fb0-f8ddd2e7ebde returns this record as JSON. POST /v1/companies/enrich returns every signal for tiaa.org.

{
  "signal_id": "4cb22377-e7e1-4e7f-9fb0-f8ddd2e7ebde",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-08-13T10:57:43.272+00:00",
  "company": {
    "name": "TIAA",
    "domain": "tiaa.org"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "tiaa.org shows sustained growth with 3 consecutive months of increases, up 13% overall to 4M.",
    "traffic": {
      "2026-05-01": 3214744,
      "2026-06-01": 3251055,
      "2026-07-01": 3637468
    },
    "category": "finance/investing",
    "relevance": 33.3,
    "ai_traffic": {
      "total_visits": 11527,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 82.817
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 17.183
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.233,
      "pages_per_visit": 7.369,
      "avg_visit_duration_seconds": 384
    },
    "global_rank": 10629,
    "mail_visits": 214611,
    "country_rank": 2119,
    "top_keywords": [
      {
        "cpc": 5.66,
        "name": "tiaa",
        "volume": 194950,
        "estimated_value": 228780
      },
      {
        "cpc": 5.56,
        "name": "tiaa login",
        "volume": 66820,
        "estimated_value": 82330
      },
      {
        "cpc": 5.58,
        "name": "tiaa cref login",
        "volume": 29360,
        "estimated_value": 38940
      },
      {
        "cpc": 4.46,
        "name": "tiaa cref",
        "volume": 19590,
        "estimated_value": 28750
      },
      {
        "cpc": 5.58,
        "name": "tiaa-cref login",
        "volume": 3830,
        "estimated_value": 25920
      }
    ],
    "traffic_band": "established",
    "category_rank": 23,
    "direct_visits": 2229768,
    "search_visits": 949379,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 61837,
    "top_countries": {
      "CA": 0.003,
      "GB": 0.003,
      "IN": 0.003,
      "MX": 0.002,
      "US": 0.975
    },
    "website_title": "Retirement Income, Planning, Investing, and Advice | TIAA",
    "brand_strength": "strong",
    "change_3mo_pct": 13.1,
    "change_mom_pct": 11.9,
    "referral_visits": 127311,
    "traffic_sources": {
      "mail": 0.059,
      "paid": 0,
      "direct": 0.613,
      "search": 0.261,
      "social": 0.017,
      "referral": 0.035
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~11,527 visits). Top: chatgpt.com (83%), perplexity.ai (17%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "at tiaa, we believe everyone deserves the chance for a secure retirement. explore our annuity, financial planning advice and investing solutions.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 80: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~61,837 visits).",
    "engagement_quality_score": 98,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CA (0%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~127,311 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (98/100) with 23% bounce rate, 7.4 pages per visit, and 384-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.