The site expanded its product taxonomy and merchandising structure, adding or highlighting new categories including Kids Books, Building Sets & Blocks, Outdoor Play, Dolls & Stuffed Animals, Vehicles & RC, and Games & Puzzles.
What changed on the page
Added category slides and links for “Kids Books,” “Building Sets & Blocks,” “Outdoor Play,” “Dolls & Stuffed Animals,” “Vehicles & RC,” and “Games & Puzzles,” alongside the new “Geoffrey's Book Club” label.
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligenceexpansionGeneralGet every website changes signal for Toys R Us and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Toys R Us this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/3c3608d2-0262-598a-80e5-b196a5d443d9 returns this record as JSON. POST /v1/companies/enrich returns every signal for toysrus.com.
{
"signal_id": "3c3608d2-0262-598a-80e5-b196a5d443d9",
"signal_type": "website-intelligence",
"signal_subtype": "expansionGeneral",
"detected_at": "2026-07-07T00:00:00+00:00",
"company": {
"name": "Toys R Us",
"domain": "toysrus.com"
},
"data": {
"summary": "The site expanded its product taxonomy and merchandising structure, adding or highlighting new categories including Kids Books, Building Sets & Blocks, Outdoor Play, Dolls & Stuffed Animals, Vehicles & RC, and Games & Puzzles.",
"evidence": "Added category slides and links for “Kids Books,” “Building Sets & Blocks,” “Outdoor Play,” “Dolls & Stuffed Animals,” “Vehicles & RC,” and “Games & Puzzles,” alongside the new “Geoffrey's Book Club” label.",
"relevance": 0.65,
"source_url": "https://www.toysrus.com/",
"impact_rationale": "The broader category architecture may support more discoverability and cross-selling, particularly for outdoor, educational, and family-oriented products."
}
}
curl https://signals.autobound.ai/v1/signals/3c3608d2-0262-598a-80e5-b196a5d443d9 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"toysrus.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.